Optimize customer data steps in omnichannel.
In the midst of a company’s digital transformation, there is no shortage of challenges for your digital and omnichannel management, particularly with the aim of increasing the conversion rate of prospects or improving the productivity of your teams, especially those interfacing with the customer.
All of these challenges highlight customer data issues – you need to provide an input experience that doesn’t discourage further progress in the digital journey, verify identities to combat fraud, and provide internal departments with reliable and comprehensive customer data for further use.
Whether it is done by customers or by the company’s teams, the input of contact information must be optimized in terms of ease and accuracy. DQE solutions offer several data entry and verification support tools for entering reliable and usable customer information, conducive to an engaging digital journey and to the efficiency of internal teams.
With many retailers and online service offers, the journey starts with the creation of a personal account for the customer. This step can jeopardize the rest of the journey if it is too tedious. To make sure customers enter their data completely, DQE offers state-of-the-art capabilities for autocompleting forms. In particular, its solutions recognize the entry of an address to the nearest character and complete the number fields according to the most reliable reference systems on the market. For the online prospect or customer, the input experience becomes intuitive and welcoming in the digital journey.
When a new customer record is created, an identity check may create delays in the process of onboarding new customers. DQE offers fast and efficient control functions, such as the ID Mobile solution offered in partnership with French service operators who provide real-time proof of addresses that they have previously validated. This identity verification helps prevent attempts at fraud. In addition, for any erroneous entry of an email or phone number there is an immediate alert. For internal teams, this means they are sure that they are working with usable and reliable customer data.
Deploying DQE solutions increases the quality of customer data collection at digital points of contact. Automatic data entry allows many more forms to be completed with data that is reliable and verified. The teams that work on this data collected online are better able to use it if the customers are clearly identified in terms of their identity, contact information and contact habits with the company.
DQE solutions optimize the digital journey of customers and prospects, the quality of the data collected online and the efficiency of the teams that use the data afterwards. This results in many gains, starting with lowering the rate of customers that do not complete their information. But that’s not all: DQE also helps optimize the physical relay of product deliveries directly to the right addresses. In addition, quality customer data contributes to much more rewarding customer service initiatives for teams that have the means to identify, know and understand their customers.
Today, input help guarantees data standardization with reliable repositories, in real time in our Dynamics interface. Integration was fast, and field matching was virtually plug-and-play, with no need for specific development. That’s one of the big strengths of the DQE and Masao connector.
Thanks to the Salesforce Service Cloud, Salesforce Marketing Cloud, and DQE modules, our marketing team can provide salespeople with much better qualified leads.
According to an internal survey, DQE is THE solution that 83% of our sales staff can’t live without. What’s more, since we started using DQE solutions, the deliverability rate of our marketing campaigns has risen from 91% to 98.9% in 2022.
In addition to the robustness of DQE technology, the team makes all the difference. There are real technical experts who really understand the business challenges and use-cases. Our Data Quality project is going perfectly.
25,000 email addresses invalidated in the past by ISP servers that were no longer responding could be requalified as existing and reachable. Bip&Go was able to to re-establish contact with these customers, propose new offers and generate additional revenue.
DQE provides us with unified, qualified customer data, a prerequisite for applying our targeting rules on a controlled basis. Today, our email campaigns have improved in terms of deliverability, with a rate of 99%, as well as a better open rate.
DQE has been integrated into our scoring engine for almost a year. Over the period, we have halved the fraud rate and maintained it at the lowest level, while our customer base has more than doubled.
DQE has enabled us to eliminate duplicates on almost 20% of the company records in our Salesforce CRM and maintains our unified customer repository, including the integration of new databases. Harvest thus centralizes customer knowledge as it expands through acquisitions.
With DQE, the assisted entry of postal addresses has reduced the time spent by our customers on the Royal Canin website form by 20%. The result is a better experience at this strategic stage in the purchasing tunnel, and a 5% higher conversion rate.
The quality of the contact data provided to our financial partners has improved the credit application transformation rate by +2% since we started using DQE solutions.
Since we’ve been using DQE’s real-time input qualification, we’ve seen a 20% to 25% dropout rate when creating online accounts.
Thanks to the DQE technology, we have access to a very interesting quality of results. This performance allows us to correctly measure data quality within the BPCE group and all its banking establishments.
Within a few months of the deployment of the DQE entry assistance, our vendors have entered into the database complete and verified data of 20% more additional customers, meeting our recruitment objectives.
DQE helps our customers enter their shipping and contact information quickly and easily. This seamless experience drives conversion rates and controlled entries ensure smooth delivery and addressing operations.
DQE allows us to know the real proportion of duplicates in our database, to deduplicate them and to find the exact number of customers present in the database – fundamental information for the Hess Automobile e-commerce project.
Duplication is a huge challenge in a multi-brand context. With DQE, we can overcome this and, starting from scratch, turn our RCU in Salesforce into a real Golden Record.
DQE is a must-have to restore the quality of a customer database and maintain it in real time. In emailing campaigns, it insures solving the problem of bounces on ISP servers.
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