Take a guided tour of our solution
Find out how to deduplicate your customer data with Unify.
Two modules dedicated to finding and processing duplicates
UNIFY is composed of two modules dedicated to the deduplication and merging of your customer databases.
Batch mode *
Batch-processing across all records selected in the database.
*Only for the DUPLICATE module
In real time
DQE UNIFY enables you to search for preexisting contacts and records, avoiding duplicates being created when new contacts are added.
The solution to unify your customer databases
UNIFY is a solution to search for and process duplicates (deduplication) in your different customer databases. Our technology allows you to identify duplicate data and merge it for a 360° vision of your customers.
The possibilities for digital interaction between a company and its customers are multiplying alongside more traditional touchpoints. The chances of putting in disparate data in multiple records for the same individual are growing exponentially. The result is a fragmented vision of the customer in every system. These inconsistencies alter the overall opportunities and prevent companies from making the right decisions.
Deployment on the cloud of your choice
The deduplication and merging engine is deployed on the company’s internal platforms or with main Cloud providers (AWS, Azure, GCP, and Heroku). Our processing activities are carried out in total compliance with GDPR. The Data Stewardship interface is available in Salesforce and is deployed directly via the AppExchange. Note all information is processed fully in your environments and does not leave your IT system. Also, the Golden Record and merging search rules are configured directly by the business teams and checked if necessary by the DPO.
Unify is also available in SaaS mode for curative treatments, which are then located in the DQE cloud. Priced by the month, Unify's SaaS offering is the perfect solution for companies wishing to free themselves from the burden of hosting cloud infrastructure.
DQE allows us to have a unified and qualified customer data, a prerequisite to apply our targeting rules on a controlled basis. Our emailing campaigns have now increased deliverability with a 99% rate, but also a better opening rate.
DQE One allows me to create the ideal 360° view of a contact, consolidating all data in a simple and efficient way. Without DQE, I could not guarantee the reliability of our UCR, as the technology stack in place did not allow us to detect duplicates efficiently.
Thanks to the DQE solution,25,000 email addresses invalidated in the past by ISP servers that were no longer responding could be requalified as existing and reachable. Bip&Go was able to to re-establish contact with these customers, propose new offers and generate additional revenue.
Thanks to the DQE technology, we have access to a very interesting quality of results. This performance allows us to correctly measure data quality within the BPCE group and all its banking establishments.
"Duplication is a huge challenge in a multi-brand environment. With DQE, we can overcome this, we can now start from scratch and make our UCR a true Golden Record in Salesforce."
DQE allows us to know the real proportion of duplicates in our database, to deduplicate them and to find the exact number of customers present in the database - fundamental information for the Hess Automobile e-commerce project.
Deduplicated customer data is a performance lever
Clean your database of duplicates degrading it!
Deduplication is the key to successful marketing
When duplicate contacts, accounts, and customer records corrupt your customer data, it becomes difficult to fully leverage your database. The performance of your marketing efforts and customer service is likely to decrease. With DQE's Unify, duplicates in your customer data are detected and unified through deduplication tailored to your use cases.
What causes duplicate data?
Customer databases are often fed by various sources of data where, over time, they accumulate pieces of different information for the same individual. This leads to confusion in the system when a customer enters their first and last names at various points of contact with typographical differences, leading the database to believe they’re multiple unique people. It’s urgent to detect and delete the double occurrences before they cause real damage to your business.
The principle of deduplication and merging of customer data
Identifying duplicates and merging the data of the same customer on a single file enables unification. This « parent » customer file gathers the data on the original verified files and makes it possible to fill any data gaps, thus eliminating redundancies. Duplicate or triple contacts disappear. In addition, the preexistence search ensures no duplicates are created later.
Customer relationship and personalization
The advantages of deduplication for data marketing include customer relationship building and greater personalization. Deduplication allows you to eliminate duplicate files and avoid confusion, for example, mistaking a loyal customer for a stranger! An overview of all data collected for the same customer also gives you a full history of their contact with the company.
Effective marketing and emailing efforts
Deliverability is more reliable from a streamlined and consistent list of contacts than one filled with messy data. This eliminates redundancies and allows you to make better use of your contact lists for the benefit of more successful email marketing and direct marketing campaigns.