Unify, deduplication and
database merging with ease
from your databases.
Take a guided tour of our solution
Find out how to deduplicate your customer data with Unify.
Two modules dedicated to finding
and processing duplicates
customer databases.
DUPLICATE
LOOK-UP
Processing methods
Batch mode *
Batch-processing across all records selected in the database. *Only for the DUPLICATE module
In real time
DQE UNIFY enables you to search for preexisting contacts and records, avoiding duplicates being created when new contacts are added.
The solution to unify
your customer
databases
UNIFY is a solution to search for and process duplicates (deduplication) in your different customer databases. Our technology allows you to identify duplicate data and merge it for a 360° vision of your customers.
The possibilities for digital interaction between a company and its customers are multiplying alongside more traditional touchpoints. The chances of putting in disparate data in multiple records for the same individual are growing exponentially. The result is a fragmented vision of the customer in every system. These inconsistencies alter the overall opportunities and prevent companies from making the right decisions.
Deployment on the
cloud of your choice
Unify is also available in SaaS mode for curative treatments, which are then located in the DQE cloud. Price per month, Unify’s SaaS offering is the perfect solution for companies wishing to free themselves from the burden of hosting cloud infrastructure.
DQE’s real-time data entry checks ensure that our B2B data collection is verified and up to date. This gives us greater control over the risk of situations that could lead to us not complying with wholesaler status.
Investing in DQE brings us peace of mind, and gives us confidence in our customer data. We know that we’re collecting reliable data, which then flows into our CRM and enables us to carry out our relational campaigns without worrying about data quality.
Merchants prefer trusted marketplaces with guaranteed conversions and deliveries. In this highly competitive environment, data quality ensured by DQE sets Pixmania apart with its high deliverability rate. This puts us in a strong negotiating position.
For our customers, online users, and in-house users, real-time data entry support from DQE provides rapid, tangible added value. This is exactly what we look for in the solutions we invest in.
Today, input help guarantees data standardization with reliable repositories, in real time in our Dynamics interface. Integration was fast, and field matching was virtually plug-and-play, with no need for specific development.
Thanks to the Salesforce Service Cloud, Salesforce Marketing Cloud, and DQE solutions, our marketing team can provide salespeople with much better qualified leads.
According to an internal survey, DQE is THE solution that 83% of our sales staff can’t live without. What’s more, since we started using DQE solutions, the deliverability rate of our marketing campaigns has risen from 91% to 98.9% in 2022.
The DQE solutions were easy to implement, the project and acceptance went smoothly, and the quality of exchanges between our integrator and the DQE project manager was optimal.
In addition to the robustness of DQE technology, the team makes all the difference. There are real technical experts who really understand the business challenges and use-cases. Our Data Quality project is going perfectly.
25,000 email addresses invalidated in the past by ISP servers that were no longer responding could be requalified as existing and reachable. Bip&Go was able to to re-establish contact with these customers, propose new offers and generate additional revenue.
DQE provides us with unified, qualified customer data, a prerequisite for applying our targeting rules on a controlled basis. Today, our email campaigns have improved in terms of deliverability, with a rate of 99%, as well as a better open rate.
DQE has been integrated into our scoring engine for almost a year. Over the period, we have halved the fraud rate and maintained it at the lowest level, while our customer base has more than doubled.
DQE has enabled us to eliminate duplicates on almost 20% of the company records in our Salesforce CRM and maintains our unified customer repository, including the integration of new databases. Harvest thus centralizes customer knowledge as it expands through acquisitions.
With DQE, the assisted entry of postal addresses has reduced the time spent by our customers on the Royal Canin website form by 20%. The result is a better experience at this strategic stage in the purchasing tunnel, and a 5% higher conversion rate.
The quality of the contact data provided to our financial partners has improved the credit application transformation rate by +2% since we started using DQE solutions.
DQE is a must-have to restore the quality of a customer database and maintain it in real time. In emailing campaigns, it insures solving the problem of bounces on ISP servers.
DQE helps our customers enter their shipping and contact information quickly and easily. This seamless experience drives conversion rates and controlled entries ensure smooth delivery and addressing operations.
Since we’ve been using DQE’s real-time input qualification, we’ve seen a 20% to 25% decrease in the dropout rate when creating online accounts.
Thanks to the DQE technology, we have access to a very interesting quality of results. This performance allows us to correctly measure data quality within the BPCE group and all its banking establishments.
Within a few months of the deployment of the DQE entry assistance, our vendors have entered into the database complete and verified data of 20% more additional customers, meeting our recruitment objectives.
DQE allows us to know the real proportion of duplicates in our database, to deduplicate them and to find the exact number of customers present in the database – fundamental information for the Hess Automobile e-commerce project.
Duplication is a huge challenge in a multi-brand context. With DQE, we can overcome this and, starting from scratch, turn our RCU in Salesforce into a real Golden Record.
Deduplicated customer data is a performance lever
Clean your database of duplicates degrading it!
Deduplication is the key to successful marketing
When duplicate contacts, accounts, and customer records corrupt your customer data, it becomes difficult to fully leverage your database. The performance of your marketing efforts and customer service is likely to decrease. With DQE's Unify, duplicates in your customer data are detected and unified through deduplication tailored to your use cases.
What causes duplicate data?
Customer databases are often fed by various sources of data where, over time, they accumulate pieces of different information for the same individual. This leads to confusion in the system when a customer enters their first and last names at various points of contact with typographical differences, leading the database to believe they’re multiple unique people. It’s urgent to detect and delete the double occurrences before they cause real damage to your business.
The principle of deduplication and merging of customer data
Identifying duplicates and merging the data of the same customer on a single file enables unification. This « parent » customer file gathers the data on the original verified files and makes it possible to fill any data gaps, thus eliminating redundancies. Duplicate or triple contacts disappear. In addition, the preexistence search ensures no duplicates are created later.
Customer relationship and personalization
The advantages of deduplication for data marketing include customer relationship building and greater personalization. Deduplication allows you to eliminate duplicate files and avoid confusion, for example, mistaking a loyal customer for a stranger! An overview of all data collected for the same customer also gives you a full history of their contact with the company.
Effective marketing and emailing efforts
Deliverability is more reliable from a streamlined and consistent list of contacts than one filled with messy data. This eliminates redundancies and allows you to make better use of your contact lists for the benefit of more successful email marketing and direct marketing campaigns.
