Data Quality, the key to marketing campaign ROI
Marketing and Sales, boost campaign performance with Data Quality.
Clean up customer data to improve
campaign targeting
Have you noticed a disappointing ROI in some of your marketing or sales campaigns? This is often due to not being able to correctly get in touch with customers and prospects.
So that campaigns are better targeted and deliver increased performance, your marketing and sales departments have to first check data elements for contactability and identity, and reconcile those elements in order to give a 360-degree view of customers.
This level of customer knowledge is essential if you want to get results that meet your expectations.
Activate Data Quality in data-driven and profitable marketing
By taking control of the quality of customer contact data, you can get a unified view of your target market, not only in terms of its contactability and identity, but also in terms of its contact habits and preferences. DQE provides your marketing department with the data quality it needs to improve campaign performance and avoid unnecessary costs.
Improved contact with customers for improved profitability
A clean customer contact database ensures reliable contactability. This avoids many of the losses in ROI for your campaigns. Among other things, the messages you broadcast reach existing individual email inboxes, actual active phone numbers, as well as providing direct delivery addresses or addresses for sales visits. These scenarios eliminate the costs associated with mailings going to invalid addresses or brand damage with ISPs (Internet Service Providers) due to too many invalid email addresses. In addition, better delivered campaign messages deliver higher conversion rates. These are all factors that increase the ROI of your marketing campaigns.
Segmentation according to reliable knowledge of the customer
The DQE solution allows deduplication and unification of data according to the specific rules of your company’s business lines, since this solution is connected to all contact data collection tools. Your marketing and sales departments can rely on the most complete Golden Record, with the certainty that all information held for a customer is identified and associated with the right contact. This unified view facilitates relevant audience segmentation, such as identifying customers with high potential. Marketing and sales campaign performance benefits directly from this.
Provide an engaging customer experience
Harnessing customer contact and identity data gives you the power to take the customer experience to the next level. Prospects and customers are more likely to pay attention to a brand that knows who they are and demonstrates so in their campaign. DQE makes it possible to control all the parameters of a high-quality message, down to the smallest detail. For example, a correctly spelled name, a correctly identified first name, or messages that are not sent in duplicate or triplicate by mistake.
Increase traffic with well-received campaigns
The relevance of marketing and sales campaigns depends on the quality of the contacts. By combining targeted messages, guaranteed deliverability and error-free personalization, you have the means to appeal to your target audiences. In this way, the quality of the data contributes to your contacts being truly engaged, and encouraged to explore your brand more closely, notably via your website and social networks
DQE’s real-time data entry checks ensure that our B2B data collection is verified and up to date. This gives us greater control over the risk of situations that could lead to us not complying with wholesaler status.
Investing in DQE brings us peace of mind, and gives us confidence in our customer data. We know that we’re collecting reliable data, which then flows into our CRM and enables us to carry out our relational campaigns without worrying about data quality.
Merchants prefer trusted marketplaces with guaranteed conversions and deliveries. In this highly competitive environment, data quality ensured by DQE sets Pixmania apart with its high deliverability rate. This puts us in a strong negotiating position.
For our customers, online users, and in-house users, real-time data entry support from DQE provides rapid, tangible added value. This is exactly what we look for in the solutions we invest in.
Today, input help guarantees data standardization with reliable repositories, in real time in our Dynamics interface. Integration was fast, and field matching was virtually plug-and-play, with no need for specific development.
Thanks to the Salesforce Service Cloud, Salesforce Marketing Cloud, and DQE solutions, our marketing team can provide salespeople with much better qualified leads.
According to an internal survey, DQE is THE solution that 83% of our sales staff can’t live without. What’s more, since we started using DQE solutions, the deliverability rate of our marketing campaigns has risen from 91% to 98.9% in 2022.
The DQE solutions were easy to implement, the project and acceptance went smoothly, and the quality of exchanges between our integrator and the DQE project manager was optimal.
In addition to the robustness of DQE technology, the team makes all the difference. There are real technical experts who really understand the business challenges and use-cases. Our Data Quality project is going perfectly.
25,000 email addresses invalidated in the past by ISP servers that were no longer responding could be requalified as existing and reachable. Bip&Go was able to to re-establish contact with these customers, propose new offers and generate additional revenue.
DQE provides us with unified, qualified customer data, a prerequisite for applying our targeting rules on a controlled basis. Today, our email campaigns have improved in terms of deliverability, with a rate of 99%, as well as a better open rate.
DQE has been integrated into our scoring engine for almost a year. Over the period, we have halved the fraud rate and maintained it at the lowest level, while our customer base has more than doubled.
DQE has enabled us to eliminate duplicates on almost 20% of the company records in our Salesforce CRM and maintains our unified customer repository, including the integration of new databases. Harvest thus centralizes customer knowledge as it expands through acquisitions.
With DQE, the assisted entry of postal addresses has reduced the time spent by our customers on the Royal Canin website form by 20%. The result is a better experience at this strategic stage in the purchasing tunnel, and a 5% higher conversion rate.
The quality of the contact data provided to our financial partners has improved the credit application transformation rate by +2% since we started using DQE solutions.
DQE is a must-have to restore the quality of a customer database and maintain it in real time. In emailing campaigns, it insures solving the problem of bounces on ISP servers.
DQE helps our customers enter their shipping and contact information quickly and easily. This seamless experience drives conversion rates and controlled entries ensure smooth delivery and addressing operations.
Since we’ve been using DQE’s real-time input qualification, we’ve seen a 20% to 25% decrease in the dropout rate when creating online accounts.
Thanks to the DQE technology, we have access to a very interesting quality of results. This performance allows us to correctly measure data quality within the BPCE group and all its banking establishments.
Within a few months of the deployment of the DQE entry assistance, our vendors have entered into the database complete and verified data of 20% more additional customers, meeting our recruitment objectives.
DQE allows us to know the real proportion of duplicates in our database, to deduplicate them and to find the exact number of customers present in the database – fundamental information for the Hess Automobile e-commerce project.
Duplication is a huge challenge in a multi-brand context. With DQE, we can overcome this and, starting from scratch, turn our RCU in Salesforce into a real Golden Record.
