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Data Quality and Data Compliance

Activate Data Quality to rate the reliability of contacts.

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CHALLENGES

Verify the correctness of customer data

If your services are exposed to customer data fraud scenarios, misrepresentation and misappropriation of contact and identity information are likely to be among the tactics you need to thwart.

That’s why verifying the trustworthiness of customer information is one of your top priorities for reducing risk in many transactions, especially concerning sales and credit.

At a time when customers can be versatile, this step must also be integrated into the customer journey without slowing it down. The formula therefore involves reconciling rigorous controls with a frictionless customer experience. 

Use case

Collect compliant data

In order to verify that a person really lives at the address indicated or has the subscription associated with their cell phone number, the information transmitted must be rated in comparison with a trusted data repository. DQE offers you several reliable solutions, which are quick and intuitive, for validating customer data reliably and for stopping fraud and non-payment, while guaranteeing compliance with GDPR.

Some fraud techniques that use contact or mobile data have proven to be a formidable threat, such as SIM swapping to obtain a victim’s phone number and validate payments associated with their bank account via SMS. The fine-grained criteria delivered by DQE on customer mobile data help to reveal this type of fraud, in particular by checking how recently the SIM card was activated. On another front, DQE verifies postal addresses against the USPS repository of more 45 million address names, so that it can spot any false addresses that may be a method used to hide a scam - for example, to avoid making installment payments by deadlines.

Many transactions are risk-sensitive and require rating of customer data based on criteria specific to your business. DQE participates in these control measures, in particular via its ID Mobile solution. With the user’s consent, this allows the user’s telephone operator to transmit the user data they have to your company, as the operator has already validated proof of address and identification documents for the user. Thus, the contact and identity data you receive is verified and accompanied by information that is also relevant for risk scoring, such as the mobile operator contracted by the customer.

On the user side, submitting a detailed form and providing supporting documents can quickly become a burden. As long as the contact data checks have already been made with their mobile operator, the DQE solution allows them to quickly and reliably carry out a transfer in a few clicks from the screen of their mobile phone. In concrete terms, thanks to the DQE solution, your company can offer the user an opportunity to allow their mobile operator to transmit their recorded user data to your company by their simply entering a confidential code received by SMS. This simple and reliable process meets the requirements of each party.

The customer data scoring proposed by DQE is perfectly compatible with the requirements of the GDPR, since it delivers an evaluation of the data, without transmitting any customer data itself. For example, the standardization of a mailing address according to the formats expected by USPS is done without associating the address with a person’s identity. This way, you can be sure that your data will be reliable and that it will be processed in accordance with regulations.

Thanks to the DQE solution,25,000 email addresses invalidated in the past by ISP servers that were no longer responding could be requalified as existing and reachable. Bip&Go was able to to re-establish contact with these customers, propose new offers and generate additional revenue.

Michael Bouyer Data Protection Project Manager - Bip&Go

Thanks to the DQE technology, we have access to a very interesting quality of results. This performance allows us to correctly measure data quality within the BPCE group and all its banking establishments.

Antoine Mantelier Head of Group Data Management - BPCE

Within a few months of the deployment of the DQE entry assistance, our vendors have entered into the database complete and verified data of 20% more additional customers, meeting our recruitment objectives.

Ludivine Jallet CIO - Pacific Pêche

DQE allows us to know the real proportion of duplicates in our database, to deduplicate them and to find the exact number of customers present in the database - fundamental information for the Hess Automobile e-commerce project.

Simon Amaniera Group Chief Digital Officer, Hess Automobile

In addition to the robustness of DQE technology, the team makes all the difference. There are real technical experts who truly understand the business challenges and use-cases. Our Data Quality project is running perfectly.

Vattana Chhay CRM & data manager - FITNESS PARK