RELOCATE
Identification of people who have relocated and updating
French postal addresses
Identify people in France who have
relocated and enhance their new
address
With the RELOCATE module, only available in batch mode for France, don’t lose track of a customer due to a change of postal address in France, and don’t waste your time or money sending letters to your contacts’ former addresses either.
The RELOCATE module enables you to identify the contacts concerned by these changes of French postal address. Maintain the quality of your customer data and guarantee Data Quality Management practices by easily updating your customer databases through the identification of people who have relocated.
The two types of processing for people who have relocated
ESTOCADE
processing
Detection of recipients who have relocated in France in a database (reported by La Poste, the French postal service, via an expired mail forwarding contract).
CHARADE processing
Updating of the French postal addresses of contacts who have relocated directly in your database. This processing is in batch mode.
Features
Identify changes of postal address
Easily identify whether a contact in your database has relocated in France.
Automatic correction of your databases
Integrate your contact’s new address in your systems.
Trigger ‘relocated customer’ alerts
Your teams can initiate corrective actions to deploy with the customers concerned.
Why use the RELOCATE module?
The RELOCATE module enables you to increase the performance of your mailing campaigns and control your marketing budgets. With RELOCATE, you alert your teams of the change of postal address in France as soon as the customer who has relocated gets in contact with the company. You put in place initiatives to ask the customers detected to enter their new French postal address. For example, by planning corrective campaigns or automatically asking the customer to update their address when they visit your website.
Benefits from the RELOCATE module
Cost reduction
Reduce the cost of sending letters due to undeliverable items.
Marketing ROI
Increase your conversion rates by optimizing the addressing of your communication or prospecting campaigns.
Customer loyalty
Keep in contact, build a lasting relationship with your customers and foster their loyalty.
Time saving
Avoid buying new postal address databases to be integrated and only rectify obsolete postal data.
FAQ
How quickly does customer address data become outdated?
Address data decays faster than most companies realize. Approximately 12–15% of the population moves every year in most Western countries, meaning that within five years, over half of a customer database’s addresses could be stale. Beyond residential moves, customers also change workplaces, secondary residences, and billing addresses. Without proactive address updating, a database accumulates a growing proportion of records that generate undelivered mail, failed deliveries, and missed communications — all of which have direct cost and customer experience implications.
What happens to mail and parcels sent to customers who have moved?
Mail sent to a customer who has moved is typically returned to sender (if a return address is provided), forwarded by the postal service (for a limited period, and only where forwarding services exist), or simply discarded as undeliverable. For businesses, this means wasted printing and postage costs, failed deliveries with associated re-shipping fees, and a missed opportunity to communicate with the customer. In regulated industries, failure to reach a customer at their correct address can also have compliance implications. Detecting movers proactively and updating addresses before sending avoids all of these costs.
What is a mover identification solution and how does it detect address changes?
A mover identification solution cross-references a customer database against national change-of-address registries, postal redirection data, and other signals that indicate a person has moved. When a match is found, the solution provides the new address — allowing the customer’s record to be updated automatically. DQE’s RELOCATE module works this way, connecting to relevant data sources to detect movers among a client’s customer base and return the updated postal address, without requiring the customer to proactively notify the company.
In which industries is keeping addresses up to date most critical?
Any industry that relies on physical mail or home delivery is directly affected by address accuracy: e-commerce and retail (parcel delivery), financial services (regulatory correspondence, cards and statements), insurance (policy documents, renewal notices), utilities (invoicing, meter reading visits), and healthcare (appointment reminders, medical correspondence). In financial services and insurance specifically, there are often regulatory requirements to maintain accurate contact information for customers, making address decay a compliance risk as well as an operational one.
How does proactively updating mover addresses improve customer retention?
Customers who move often disengage from brands they previously used, partly because they stop receiving their communications. Proactively updating an address and reaching out to a mover — ideally with a message relevant to their new location or situation — is one of the most effective moments to re-engage them before a competitor does. Movers are also disproportionately likely to be in a period of high spending (furnishing a new home, setting up new services), making timely re-engagement particularly valuable. DQE’s RELOCATE module enables this by surfacing movers within a customer database and providing their updated address.