Enhance customer assets with reliable data.
Building customer loyalty is above all about delivering customer satisfaction, which is largely achieved by feeling known and recognized. That’s why your customer service and CRM tools must be based on reliable, comprehensive and unified customer data. This is necessary for obtaining a seamless customer experience and for delivering communications that are appropriate.
However, your contact databases may suffer from gaps and inaccuracies due to manual data entry at various contact points. And the phenomenon is multiplied tenfold if you proceed with bulk imports or mergers of scattered systems. As a result, the quality of interactions with your customers could be compromised.
Your customer service, call center, and CRM teams need a clean foundation in order to confidently manage customer relationships. This involves cleaning up the existing database, maintaining quality as new contacts enter the database, and unifying information into a 360-degree view of customers. DQE ensures that your customer relations teams have access to reliable and comprehensive customer information in order to interact with customers in a meaningful way.
In many contact form entry scenarios, employees are simultaneously in the middle of a conversation with customers. In order not to harm the interaction with disagreeable aspects, such as long waits, confusion or repetition, DQE offers smart forms that automate input as much as possible. In particular, they offer autocomplete of addresses with recognition to the nearest character according to the most reliable national reference systems, and instantly indicate the erroneous entry of an email or a telephone number. For your customer service agents, this means being able to fully dedicate themselves to listening to the customer.
DQE allows a unification of data which is crucial for knowing customers. By identifying all the data of a single customer between different databases, or dispersed within a single database, DQE builds a reliable, exhaustive and updated Golden Record, available to all collaborators. This means that your CRM and customer service teams can confidently leverage it to know who the customer is, what contact information to use, and what stage of the customer journey they are at. This 360-degree view avoids misunderstandings or inappropriate communications, and promotes timely, personalized exchanges with customers.
The Data Quality instilled by DQE in the databases used by customer services and CRM reinforces employee confidence in the data they handle. This increased trust supports a customer-centric culture as communication, personalization, value-added service and support initiatives become more seamless and effective with the right data. Data Quality by DQE thus directly feeds a customer-centric culture that is rewarding for your teams.
DQE solutions identify and automatically correct erroneous mailing addresses and phone numbers, flag emails that no longer work, and assist with accurate customer name entry, in the existing database as well as on-the-fly in the new information entered. In addition, your customer service and CRM departments benefit from a 360-degree view of each customer thanks to the unification of all the information captured at the various data contact points. As such, employees who communicate with your customers can personalize messages, addressing them to the right contact, taking into account where the customer is in their journey. Lastly, customer data directly feeds the quality of the relationship.
Today, input help guarantees data standardization with reliable repositories, in real time in our Dynamics interface. Integration was fast, and field matching was virtually plug-and-play, with no need for specific development. That’s one of the big strengths of the DQE and Masao connector.
Thanks to the Salesforce Service Cloud, Salesforce Marketing Cloud, and DQE modules, our marketing team can provide salespeople with much better qualified leads.
According to an internal survey, DQE is THE solution that 83% of our sales staff can’t live without. What’s more, since we started using DQE solutions, the deliverability rate of our marketing campaigns has risen from 91% to 98.9% in 2022.
In addition to the robustness of DQE technology, the team makes all the difference. There are real technical experts who really understand the business challenges and use-cases. Our Data Quality project is going perfectly.
25,000 email addresses invalidated in the past by ISP servers that were no longer responding could be requalified as existing and reachable. Bip&Go was able to to re-establish contact with these customers, propose new offers and generate additional revenue.
DQE provides us with unified, qualified customer data, a prerequisite for applying our targeting rules on a controlled basis. Today, our email campaigns have improved in terms of deliverability, with a rate of 99%, as well as a better open rate.
DQE has been integrated into our scoring engine for almost a year. Over the period, we have halved the fraud rate and maintained it at the lowest level, while our customer base has more than doubled.
DQE has enabled us to eliminate duplicates on almost 20% of the company records in our Salesforce CRM and maintains our unified customer repository, including the integration of new databases. Harvest thus centralizes customer knowledge as it expands through acquisitions.
With DQE, the assisted entry of postal addresses has reduced the time spent by our customers on the Royal Canin website form by 20%. The result is a better experience at this strategic stage in the purchasing tunnel, and a 5% higher conversion rate.
The quality of the contact data provided to our financial partners has improved the credit application transformation rate by +2% since we started using DQE solutions.
Since we’ve been using DQE’s real-time input qualification, we’ve seen a 20% to 25% dropout rate when creating online accounts.
Thanks to the DQE technology, we have access to a very interesting quality of results. This performance allows us to correctly measure data quality within the BPCE group and all its banking establishments.
Within a few months of the deployment of the DQE entry assistance, our vendors have entered into the database complete and verified data of 20% more additional customers, meeting our recruitment objectives.
DQE helps our customers enter their shipping and contact information quickly and easily. This seamless experience drives conversion rates and controlled entries ensure smooth delivery and addressing operations.
DQE allows us to know the real proportion of duplicates in our database, to deduplicate them and to find the exact number of customers present in the database – fundamental information for the Hess Automobile e-commerce project.
Duplication is a huge challenge in a multi-brand context. With DQE, we can overcome this and, starting from scratch, turn our RCU in Salesforce into a real Golden Record.
DQE is a must-have to restore the quality of a customer database and maintain it in real time. In emailing campaigns, it insures solving the problem of bounces on ISP servers.
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