Unify, available natively in Salesforce
DQE and Salesforce CRM open a new chapter in Data Quality Management together!
With our customer data management solution natively integrated with Salesforce you can make your data reliable and benefit from a unified view of the customer in your company.
Customer data management: new challenges for companies
Today, the challenge facing companies is no longer just being able to collect customer data. Very often, brands have been able to put in place collection strategies via different channels (points of sale, online forms and phone operators) and record a multitude of information that can be valuable for their company’s growth.
However, they have difficulties centralizing this data and offering a harmonized customer experience… The multiplication of touchpoints and data sources has generated a fragmented view of the customer.
However, to put in place consistent communication and a relevant marketing strategy, companies need to obtain a unified view of the customer, referred to as a Single Customer View (SCV).
Base on this observation, DQE has developed a new customer data quality management solution.
Unify for Salesforce: unifying customer data and making it reliable
To meet the new challenges facing companies, DQE is launching its solution integrated natively in Salesforce: innovative, efficient and user-friendly, Unify for Salesforce reconciles and cleanses the company’s customer data in Salesforce.
When reliability rhymes with simplicity
With Unify for Salesforce, it’s never been easier to make your customer data reliable! The solution is natively integrated in Salesforce and the user benefits from the tool’s features directly from their usual interface and can manage the customer data quality parameters according to their needs.
The tool enables us to directly schedule occasional or regular and lead, contact or account deduplication processing directly in Salesforce.
The user can easily view the history of processing carried out and monitor changes in the quality of the customer database with dashboards and graphs in Salesforce.
In addition, DQE detects and corrects any errors that are likely to damage the quality of the customer database.
DQE checks the quality of the following data:
- Titles, first names and surnames
- Postal addresses
- E-mails
- Phone numbers
To manage the data from end to end, DQE also offers the possibility of checking data quality at every touchpoint, as soon as customer data is entered at points of sale, call centers or on your e-commerce website.
A single view of every customer
Unify relies on efficient technologies such as Smart Contextual Matching (SCM) and Cross Matching: technologies that are extremely effective and enable our solution to avoid creating and storing duplicate customer records.
Unify unifies customer information in Salesforce.
Thanks to a more comprehensive view of the data, information that until now had been under-leveraged becomes accessible and enables the company to understand its customers better.
This consolidated view of the customer will enable the marketing departments to send the right message, at the right time, to the right person on the right channel… to offer a better experience and customer satisfaction to boost sales and limit churn!
About DQE
Because data quality is essential to customer knowledge and the construction of a lasting relationship, since 2008, DQE has provided its clients with innovative and comprehensive solutions that facilitate the collection of reliable data.
17
Year of
expertise
800
Clients in all
sectors
3Md
Queries per
year
