Blog

Welcome to the DQE Data Quality blog!

Our blog provides a digest of articles that decode Data Quality to make customer data more powerful on the digital, marketing, CRM, clienteling and retail fronts.

Articles

5 tips for checking postal addresses

Failed shipments are costly and degrade customer experience and trust! Ensuring the reliability of customer addresses requires mastery of several postal data quality criteria. Here are 5 recommendations to help.

November 22, 2023

Unified view of the customer: what obstacles should be removed to make it a reality?

In the multi-channel area,when getting a 360-degree view of your customers is mission impossible, it's time to identify the obstacles and the ways to get around them. Data Quality has more than one asset to meet the challenge.

November 7, 2023

Black Friday: 4 customer data issues that retailers must anticipate

Black Friday is establishing itself as a major event with customers for retail brands. This date offers a key opportunity to collect and leverage customer and prospect data. Here are the 4 questions you need to focus on concerning Data Quality to prepare for this strategic retail occasion.

October 24, 2023

Customers, teams, decision-makers: what are the benefits of data quality?

Thanks to Data Quality, the value of customer data soars. When it is qualified and unified, it becomes a reliable asset with multiple benefits for business lines, decision-makers and customers.

October 10, 2023

Important things to consider when looking for a data quality solution

A data quality solution must be accompanied by real support and offer a number of guarantees to put your data quality project on the right track for the long term.

September 26, 2023

What if your dormant contacts were hiding unreachable contacts?

On average, inactive customers account for between 20% and 50% of a database. Before investigating the reasons for a possible lack of interest, check the reachability of your dormant contacts!

September 12, 2023

Do you know these 7 good reasons to deduplicate your customer data?

Deduplicated and merged data is more valuable to the company, on several levels. Here are 7 good reasons to deduplicate your customer data.

August 22, 2023

5 tips for checking postal addresses

July 7, 2023

Data quality is pivotal in improving workforce satisfaction

Retaining top talent is critical in winning new deals and maintaining customer satisfaction. Without the proper tools, including quality data, businesses run the risk of losing valuable personnel to burnout or better opportunities.

June 22, 2023

Why retail needs data quality

In retail, qualifying and merging customer data optimizes service and experience at the point of collection. In the longer term, Data Quality promotes customer follow-up and satisfaction.