Blog

Welcome to the DQE Data Quality blog!

Our blog provides a digest of articles that decode Data Quality to make customer data more powerful on the digital, marketing, CRM, clienteling and retail fronts.

Articles

The top ways to clog (and unclog) a CRM with bad data

Without proper controls, your CRM data can seriously disrupt operations due to messy and erroneous contact information. The priority is to do everything possible to prevent this from happening and let your CRM deliver its full potential!

May 25, 2023

The top ways to clog (and unclog) a CRM with bad data

May 10, 2023

Media/Press: how to delight your subscribers, advertisers and teams with data quality

The world of the media and the press is one that is constantly evolving, and it does so at high speed! To offer customized service to a changing clientele, qualifying and unifying customer data helps companies stand out.

April 24, 2023

Automotive sector: 3 signs that dealerships need to qualify their CRM data

In the automotive environment with multiple touch points, mastering CRM data without Data Quality is a challenge. Here are examples of 3 issues that reveal a lack of data quality.

April 11, 2023

3 mistakes that jeopardize your Data Quality Management

Data quality is the basic foundation of a data-driven company, and requires real management to be applied at all levels. Here are 3 pitfalls to avoid in order to properly control data quality maagement.

March 31, 2023

Retail: Are you activating data quality management in your customer loyalty strategy?

Building customer loyalty means keeping in touch over the long term, and getting to know them in order to better recognize them. Data Quality Management offers several levers for customer engagement, which are conducive to their loyalty.

March 20, 2023

Fast Facts - Data Quality & Digital Experience

Data quality contributes to facilitating a key step of the digital journey: inputting information on contact forms.

March 8, 2023

Banking and insurance: how data quality strengthens customer data collection

The truthfulness and accuracy of customer contact data is at stake as soon as it is entered! With real-time Data Quality, this step becomes reliable and fluid for customers and consultants in the branch.

February 27, 2023

4 best practices for making international customer data solidly reliable

A look at 4 international data quality issues to trust your customer data and offer a premium experience in all countries

February 16, 2023

Boosting customer data culture of your sales staff using data quality

Data quality helps to advance the customer data culture thanks to two levers: the good practices it spreads and its proven results.

February 8, 2023

Fast Facts - Infographic Data Quality, a Prerequisite for CRM

The performance of the CRM tool is closely correlated to the quality and reliability of customer data. Handling data quality in the CRM is a priority.

February 2, 2023

Centralize, unify, and qualify your data... A FAQ to clarify everything!

In an increasingly complex digital ecosystem, using customer data requires centralizing, qualifying and unifying it. How do you do it all? Here's an overview of the fundamentals in 6 key questions. 

January 26, 2023

Data Quality market: DQE ramps up in 2023 - Interview with Stéphane Donders, CEO of DQE

After a year of strong transformation in 2022, DQE has acquired the means and the strength to gain a strong foothold in the dynamic Data Quality market in 2023 through its leading position in the market. The analysis of Stéphane Donders, CEO of DQE.