Welcome to the DQE Data Quality blog!

Our blog provides a digest of articles that decode Data Quality to make customer data more powerful on the digital, marketing, CRM, clienteling and retail fronts.


Retail: Are you activating data quality management in your customer loyalty strategy?

Building customer loyalty means keeping in touch over the long term, and getting to know customers in order to better recognize them. Data quality management optimizes several levers of customer engagement by guaranteeing reliable and unified data, which fosters customer loyalty.

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