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Welcome to the DQE Data Quality blog!

Our blog provides a digest of articles that decode Data Quality to make customer data more powerful on the digital, marketing, CRM, clienteling and retail fronts.

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In retail, clienteling has everything to gain from data quality

Clienteling is one of the best ways to turn every interaction into satisfaction chance to delight your customers, provided it is based on customer information that is accurate and reliable.

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June 02, 2025

In retail, clienteling has everything to gain from data quality

Clienteling is one of the best ways to turn every interaction into satisfaction chance to delight your customers, provided it is based on customer information that is accurate and reliable.

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April 18, 2025

Data Quality: A trusted partner ensures customer satisfaction

Deploying Data Quality within a company is a “project within the project”. DQE’s client companies have successfully met the challenge. Discover how satisfied they are with the solutions implemented.

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March 18, 2025

5 universal strategic challenges that can be solved by data quality

Surveys on data quality show multiple problems in companies that have not made efforts to cleanse their customer data. Awareness is growing, but 59% of brands still do not measure the quality of their data. However, qualifying customer data helps avoid many problems.

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January 21, 2025

Our Clients Speak Out: The Tangible Benefits of Data Quality

When companies validate their customers’ contact data, the range of benefits is extensive! Several DQE clients have shared with us the evident benefits of using our contact data qualification and deduplication solutions.

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November 28, 2024

Data quality, vector of success for AI use cases

AI must be trained with relevant and reliable data in order to deliver convincing results in its applications. That’s why, when customer data comes into play, the first thing to do is to qualify the elements of its foundation, i.e. customer contact data. What is at stake is the reliability of AI results, user confidence, and successful use cases.

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October 21, 2024

The top ways to clog (and unclog) a CRM of unqualified data

Duplicate and inaccurate data buildup happens fast. Without proper checks and balances, your CRM data could become a pit of quicksand full of messy, wrong contact info. Avoiding this disaster is the key to making your CRM work for you.

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September 17, 2024

3 mistakes that jeopardize your data quality management

Data quality is the basic foundation of a data-driven company, data quality requires real management to be applied at all levels. Here are 3 pitfalls to avoid in order to properly control data quality management.

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September 12, 2024

Unlock the Power of Data Governance – Insights from DQE on Salesforce Ben

On Salesforce Ben, discover this insightful article by DQE titled: Why Data Governance Could Be Your Key to Sustainable Data and Maximizing AI Efficiency.

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July 18, 2024

DQE Unify vs Plauti Duplicate check​

As the volume of data that companies handle increases every year, it becomes increasingly difficult for organizations to identify duplicates and maintain high data quality. While Salesforce’s native deduplication tools are somewhat limited, there are excellent third-party applications available to help address and prevent duplicate entries.

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