Blog

Welcome to the DQE Data Quality blog!

Our blog provides a digest of articles that decode Data Quality to make customer data more powerful on the digital, marketing, CRM, clienteling and retail fronts.

Articles

Sales performance in the omnichannel era: data quality is no longer optional

Turning scattered data into real business opportunities is a major challenge. CRM, e-commerce, sales, marketing, data, and IT leaders all stand to gain from properly qualifying their data to maximise its value.

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