Data Quality Management solutions for a better customer experience and customer relationship management.
Les secteurs des services, des loisirs et du tourisme présentent souvent des taux d’abandon élevés et évoluent dans un environnement compétitif extrêmement fort.
Pour gagner des parts de marché et disposer d’un avantage concurrentiel, les agences doivent miser sur un parcours client ultra efficace et une connaissance client fine, au service d’une expérience optimale.
Le Data Quality Management offre des solutions pour améliorer la saisie des données client lors des étapes de réservation, et contribue à pérenniser la relation client.
Afin de proposer une expérience client optimale, les acteurs du secteur des services et des loisirs doivent être capables d’accélérer et de simplifier l’étape de la réservation et d’optimiser la gestion de la relation client en s’appuyant sur des données client saines et fiables.
Levez les irritants qui pèsent sur l’expérience client. L’autocomplétion permet d’accélérer et de fiabiliser les données client collectées, quel que soit le point de contact (téléphone, tchat, formulaire de réservation en ligne…). En saisissant un minimum de caractères dans les champs, des suggestions permettent de sélectionner directement l’information exacte complète.
Capturez et vérifiez automatiquement les coordonnées de vos clients pendant le processus de réservation. Vous améliorez ainsi l’efficacité de vos agents et/ou le temps passé par le client à renseigner ses informations. Ainsi, le parcours utilisateur est optimisé et vous avez la certitude que les données client collectées sont déjà vérifiées et validées.
Simplifiez le processus de commande ou de réservation dans le but d’optimiser le taux de transformation et de fiabiliser les bases de données. Les parcours clients proposés doivent être les plus intuitifs et fluides possibles. En vérifiant les coordonnées clients pendant le processus de réservation, vous réduisez le temps et les efforts nécessaires pour renseigner un formulaire.
C’est en capitalisant sur vos données et en leur donnant une place centrale que vous pourrez vous adapter aux attentes de vos clients. Optimisez la qualité des données et dotez-vous d’une connaissance client fiable et pérenne, indispensable pour les conseillers clients et les équipes marketing de votre organisation et pour l’amélioration de la relation client.
En simplifiant la saisie des données clients lors de la réservation en ligne, vous garantissez la fiabilité et la qualité des informations renseignées. Vous assurez ainsi la délivrabilité de vos campagnes emails et courriers, diminuez les frais de courriers non distribués, optimisez le taux de transformation des leads et bénéficiez d’un gain de temps considérable.
Fiabilisez vos données client pour bénéficier d’une meilleure connaissance client. Identifiez vos clients qui déménagent, maintenez le contact et restez connectés à leurs besoins. Établir des relations solides et durables avec vos clients est primordial pour développer et pérenniser l’activité commerciale de votre entreprise, et ce à moindre coût grâce à DQE One.
Using DQE, we keep duplicate records out of our Microsoft Dynamics 365 customer database. We have a consolidated view of our contacts and our B2B accounts. It is a reliable support to maintaining our relationships with businesses, and for student tracking.
With DQE’s real-time input help, we collect reliable postal address data, standardized in address cleansing formats. This simplifies our mailings. We’ve reduced undelivered packages by half, achieving tangible savings while increasing the opportunity rate.
DQE’s real-time data entry checks ensure that our B2B data collection is verified and up to date. This gives us greater control over the risk of situations that could lead to us not complying with wholesaler status.
Investing in DQE brings us peace of mind, and gives us confidence in our customer data. We know that we’re collecting reliable data, which then flows into our CRM and enables us to carry out our relational campaigns without worrying about data quality.
Merchants prefer trusted marketplaces with guaranteed conversions and deliveries. In this highly competitive environment, data quality ensured by DQE sets Pixmania apart with its high deliverability rate. This puts us in a strong negotiating position.
For our customers, online users, and in-house users, real-time data entry support from DQE provides rapid, tangible added value. This is exactly what we look for in the solutions we invest in.
Today, input help guarantees data standardization with reliable repositories, in real time in our Dynamics interface. Integration was fast, and field matching was virtually plug-and-play, with no need for specific development.
Thanks to the Salesforce Service Cloud, Salesforce Marketing Cloud, and DQE solutions, our marketing team can provide salespeople with much better qualified leads.
According to an internal survey, DQE is THE solution that 83% of our sales staff can’t live without. What’s more, since we started using DQE solutions, the deliverability rate of our marketing campaigns has risen from 91% to 98.9% in 2022.
The DQE solutions were easy to implement, the project and acceptance went smoothly, and the quality of exchanges between our integrator and the DQE project manager was optimal.
In addition to the robustness of DQE technology, the team makes all the difference. There are real technical experts who really understand the business challenges and use-cases. Our Data Quality project is going perfectly.
25,000 email addresses invalidated in the past by ISP servers that were no longer responding could be requalified as existing and reachable. Bip&Go was able to to re-establish contact with these customers, propose new offers and generate additional revenue.
DQE provides us with unified, qualified customer data, a prerequisite for applying our targeting rules on a controlled basis. Today, our email campaigns have improved in terms of deliverability, with a rate of 99%, as well as a better open rate.
DQE has been integrated into our scoring engine for almost a year. Over the period, we have halved the fraud rate and maintained it at the lowest level, while our customer base has more than doubled.
DQE has enabled us to eliminate duplicates on almost 20% of the company records in our Salesforce CRM and maintains our unified customer repository, including the integration of new databases. Harvest thus centralizes customer knowledge as it expands through acquisitions.
With DQE, the assisted entry of postal addresses has reduced the time spent by our customers on the Royal Canin website form by 20%. The result is a better experience at this strategic stage in the purchasing tunnel, and a 5% higher conversion rate.
The quality of the contact data provided to our financial partners has improved the credit application transformation rate by +2% since we started using DQE solutions.
DQE is a must-have to restore the quality of a customer database and maintain it in real time. In emailing campaigns, it insures solving the problem of bounces on ISP servers.
DQE helps our customers enter their shipping and contact information quickly and easily. This seamless experience drives conversion rates and controlled entries ensure smooth delivery and addressing operations.
Since we’ve been using DQE’s real-time input qualification, we’ve seen a 20% to 25% decrease in the dropout rate when creating online accounts.
Thanks to the DQE technology, we have access to a very interesting quality of results. This performance allows us to correctly measure data quality within the BPCE group and all its banking establishments.
Within a few months of the deployment of the DQE entry assistance, our vendors have entered into the database complete and verified data of 20% more additional customers, meeting our recruitment objectives.
DQE allows us to know the real proportion of duplicates in our database, to deduplicate them and to find the exact number of customers present in the database – fundamental information for the Hess Automobile e-commerce project.
Duplication is a huge challenge in a multi-brand context. With DQE, we can overcome this and, starting from scratch, turn our RCU in Salesforce into a real Golden Record.
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