DQE x Youdge Success Story

Youdge

By qualifying customer data collection with DQE, Youdge has boosted subscription to credit offers from its financial partners

Youdge is a fintech expert in 100% digital neo-brokerage that helps Internet users finance their biggest projects from start to finish by optimizing their access to the main financial partners in its network.

The quality of the contact data provided to our financial partners has improved the credit application transformation rate by +2% since we started using DQE solutions.

Carles Morant

CRM & Data Manager - Youdge

Use case

Issues

Founded in 2015, the neo-broker Youdge’s primary mission is to offer Internet users the opportunity to compare the best consumer credit offers on the market in real time at no cost, and to take out a loan directly online. Every day, Youdge finds the solution to 5,000 financing requests from the financial partners in its network.

The processing of credit applications relies on a large amount of declarative data collected from Internet users – up to 30 blocks of information. This includes contact data such as e-mail addresses, postal addresses and telephone numbers, all of which are subject to input errors or deliberately false entries. Carles Morant, CRM and Data Manager at Youdge, explains: “Youdge noticed a lack of quality in the entry of contact data. Errors were degrading customer contactability and the deliverability of our communications, such as the welcome text message and emails that mark out the customer journey.” These errors were also causing technical problems in API calls to financing partners. “Over three months, with just one of our partners, we counted up to 9,000 format problems with postal addresses, resulting in a loss of sales,” explained Carles Morant.

Youdge then decided to make the contact data collected more reliable, so that it could be better used by the financing partners, offer a better customer experience, and optimize the ROI of Youdge’s relational campaigns.

Solutions

Data quality processing at Youdge was part of its CRM project with Salesforce to structure customer data. “We chose DQE for its expertise in data quality to qualify customer data entries in real time and maintain database quality over the long term. What’s more, its solutions integrate natively with Salesforce, and processing does not require data extraction from outside our systems – a very reassuring advantage for Youdge,” Carles Morant pointed out.

Today, Youdge uses real-time input help for email and postal address data, as well as real-time control of telephone number input. This fintech also carries out ad hoc processing of its customer repository in the Salesforce CRM tool to maintain data quality.

Results

Customer experience on forms

On the credit application form, DQE’s input help makes it easier for Internet users to fill in the contact information fields. The DQE solution suggests the complete postal address as soon as the first characters are entered. Addresses are thus validated and standardized in real time according to postal repositories. As well, real-time checking of the validity of e-mails and telephone numbers indicates to the web user the need for correction in the event of a typing error. Data quality is thus guaranteed from the moment it is collected online.

According to Carles Morant: “The user experience is an important factor in reassuring Youdge web users. DQE contributes to offering them the experience of a site they can trust, by making the entry of their contact data quicker and more reliable.”

Better use of data by partners

Qualifying contact data as soon as it is entered ensures reliable exchanges with financial partners for real-time scoring of credit applications. In particular, the standardized format of postal addresses guarantees API calls between Youdge’s system and those of its partners.

Carles Morlant adds: “DQE enables Youdge to send credit applications in real time with verified contact data that can be used to reach applicants. The quality of the contact data provided to our financial partners has improved the conversion rate of credit applications by 2% since we started using DQE solutions”.

Optimized ROI for relational campaigns

Thanks to verified and accurate contact data, Youdge can reach its customers without failed deliveries. This improves the deliverability of its email campaigns, which in turn boosts ROI. The company also saves on the cost of sending text messages to incorrect telephone numbers.

“DQE optimizes our customers’ contactability, the deliverability of our communications, and Youdge’s reputation with ISPs. We have seen an 5% increase in the deliverability rate of our email campaigns over 12 months. Furthermore, being able to reach our customers reliably every step of the way is an asset for Youdge’s brand image,” said Carles Morlant.