Fast Facts – Data Quality & Customer Insight Infographic
The expectations of customers in terms of personalization of the service received by the brands, and the assets of Data Quality to meet them.
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Customer knowledge adds to the quality of customer service, particularly in interactions with service after the sale, customer support, and call center services. Customers want to be known, to be recognized and to receive personalized service.
But invalid email addresses, incorrect phone numbers, postal addresses that are not up to date, or duplicate or triplicate customer records undermine customer knowledge and any healthy and lasting customer relationship.
Therefore, the foundation of customer knowledge is accurate and up-to-date contact and identification information, and includes a unified view of customers. Data quality of customer data is thus fundamental to meeting customer expectations in terms of service quality:
About DQE
Because data quality is essential to customer knowledge and the construction of a lasting relationship, since 2008, DQE has provided its clients with innovative and comprehensive solutions that facilitate the collection of reliable data.
17
Years of
expertise
800
Clients in all
sectors
3Bn
Queries per
year
