Duplicates in a customer database lead to inefficiencies and increased costs. According to a Gartner© study, duplicates can cost an average of $10 per entry.
Customer Knowledge: Consolidated data providing a complete view of each customer.
Customer Satisfaction: Reduced errors and duplicate mailings.
Marketing Campaigns: More precise and effective targeting.
Operational Efficiency: Less time spent managing data errors.
Cost Reduction: Decreased expenses related to duplicates.
Decision-Making: Reliable data for more accurate analyses.
Compliance and Governance: Ensures data integrity and reduces the risk of regulatory violations (GDPR).
IT Resource Optimization: Reduces backup size and speeds up data recovery.
| Parameter | Value |
|---|---|
| Total number of records in database | |
| Percentage of duplicates (%) Average rate on the market: 8% |
|
| Unit cost of a duplicate Gartner© study: 10$ |
|
| Percentage of duplicates identified by DQE (%) Average rate observed among our clients: 90% |
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