Data Quality: A trusted partner ensures customer satisfaction

Data Quality: A trusted partner ensures customer satisfaction

A data quality project is often part of a more global approach that includes standardizing data, breaking data silos, and implementing a new CRM system. Without qualified data, these projects will give disappointing results, as they will spread completely unreliable data into company systems. Pursuing data quality in a company is a “project within a project”. Companies such as Carrefour, SFR Business, Belambra Clubs, and La Poste have successfully risen to the challenge. Discover how our clients are benefiting from DQE’s data quality solutions—straight from their own stories.
On the one hand, client satisfaction confirms DQE’s expertise every step of the way during their data quality projects. On the other hand, powerful solutions bring real-world benefits and act as a catalyst supporting success of broader initiatives.

1. DQE, a proven expert and a partner you can trust

DQE is seen as a market leader, particularly for its expertise in managing critical data and improving data quality in real time. When companies choose their data quality solution, they know they can count on DQE’s reliability.
At Carrefour, Charles Giannesini, head of customer marketing activation, was looking to standardize data quality processing at different collection points and to qualify the database inventory:

“We conducted a tender at the outset, and DQE won the contract with a standout proposal.”

Within its partner ecosystem, DQE is recognized as the expert, and with them, data quality projects succeed, plain and simple. Pierre-Alexandre Bruneau, Retail Advisor at Salesforce, confirmed:

“Over the past ten years, our customer data quality has made incredible progress.”

Partners regularly recommend DQE—much to the satisfaction of clients, who are able to more quickly zero in on the Data Quality component of their projects. Feedback from Christophe Oudanonh, IT Domain Manager, Belambra Clubs:

“Our CRM project integrator recommended DQE, which we had heard good things about. The DQE team supported us in reviewing our customer data, a critical step for overhauling our CRM system.”

At Terreal Wienerberger, Miguel Moreau, CRM and Digital Project Manager, liked that DQE was recommended by its integrator, Masao, specializing in Microsoft Dynamics:

“The key success factor for the (CRM) project was of course our relationship with Masao (...) who pointed us to DQE. When you know you can trust them, it is much easier.”

2. Smooth, expertly managed projects

Clients appreciate DQE’s support in implementing data quality, and highlight the quality of support, as well as their relationship with the company, the efficiency of their interactions, and their consistent support presence.
At SFR Business, Sylvain Alunni, Head of Business and Project Director, explained:

”They quickly understood what we needed, and the solution they offered was a good fit (…). The exchanges we have had since then have been very smooth and have helped us gradually deal with the various difficulties that we run into along the way (…), DQE guides us.”

Client satisfaction is also very much tied to the ease of implementation of DQE solutions. Claire Menetrier, E-commerce Manager at Pixmania, indicated that DQE made a difference because of its setup guarantee and of its simple technical maintenance. Other decisive criteria included the quality of the relationship with the company, and the quality of the service offered. Her end evaluation:

“Ease of implementation, good client relations, and support were significant.”

The quality of the customer experience continues during onboarding and throughout the use of DQE’s solutions. At Terreal Wienerberger, Miguel Moreau appreciates the intuitive nature of the input help that won the sales teams over. Looking for a customer in the database, creating a new B2B contact record, everything is taken care of in a few mouse clicks.

“This is where colleagues were easily convinced. When it comes to training, when we show a CRM system, we always try to highlight lots of advantages for the user, explaining how it is used, and what marketing colleagues are going to be able to do. That is when they really see something that takes less time and that is simpler.”

3. Robust technology, up to the task of data quality

DQE’s solutions can be applied to all corporate data quality scenarios. Whether in curative mode or in preventive mode, they help clients get rid of duplicate records, and qualify contact data that is guaranteed in terms of optimal contactability and deliverability.
Christophe Oudanonh was quick to point this out in the omnichannel context of Belambra Clubs. Real-time capture of qualified postal addresses is what makes the difference, especially in reducing the amount of undelivered packages:

“We have DQE to thank for being able to do the data quality work we do (...) it helps us to do all this KYC work and to optimize costs for marketing, communication, etc.”

DQE solutions also meet expectations in terms of dealing with complex data. This includes standardizing and enriching B2B data. For Roland Blanchemain, Data Quality and Governance Manager at Metro, DQE makes efficient management of company identification and contact information easier.

“DQE enables us to meet our two main objectives: having qualified customer data for professionals authorized to buy from METRO France, and facilitating B2B data collection by in-store staff.”

With qualified data, businesses can better respond to the various regulatory requirements that customer data demands: precision, exactness, and standardization. SFR Business is one of many companies laying the groundwork for electronic invoicing, relying on DQE solutions to cleanse and standardize data. Sylvain Alunni explained:

“We were not able to determine whether the data we had was compliant or not.“

“With the help of DQE, we successfully used company incorporation information to capture data, establishing its level of quality, and identifying the data in our systems that needed review. We completely reversed the trend (…) and are currently working more on elements that will help us reach full compliance in the coming months.”

Moreover, DQE solutions offer fast results, another source of client satisfaction. As an example, La Poste is growing its B2C and B2B databases via an omnichannel collection effort at post offices, through mail and package delivery personnel, and via digital channels. Human error is common, and users need support. DQE’s input help has just been implemented, much to the delight of Elisabeth Stirling Clergue, Director of Data Strategy and Know Your Customer for the Retail and Digital Segments at La Poste:

“We are currently deploying it to thousands of employees in post offices, and the initial results are clearly a success.”

At Byredo, contact data collected on their e-commerce website was crucial for delivering email marketing campaigns. Starting when the brand implemented the real-time input qualification solutions offered by DQE, results came quickly, as Orianne Joannic, IT and CRM Project Manager, explained:

“We have already started to have our first bits of feedback, increasing ROI, levels of deliverability that are much better than they were before. (…) We really want to continue in this direction.”

DQE provides measurable results that make the difference:

4. A long-term solution for the future

From smooth implementation of data quality to proven results, clients can count on DQE every step of the way. Many clients plan along with DQE to develop their data quality and to maintain this data quality in the long term.
Miguel Moreau confirmed Terreal Wienerberger’s intention to deploy input help to new departments:

“There are other departments that input addresses for work sites, customers, prospects, or others, and who will (…) be just as content that this data is autocompleted and certified. We are really improving the quality of our incoming data.”

SFR Business is now using cleansed and enriched B2B databases. Sylvain Alunni explained:

“We are looking more at how to maintain things for the future, and moreover become proactive in this area, managing the life cycle of data elements.”

DQE is connected to forward-looking efforts. At Belambra Clubs , Christophe Oudanonh explained:

“We will talk with DQE so we can keep up with its products, we are happy to have their input for putting things in place and optimizing our data quality, and above all, maintaining it."

Particularly in terms of reducing the amount of undelivered packages, and qualifying B2B data:

“We are going to work alongside DQE to develop our 2025 roadmap.”

DQE is a trusted partner, and clients expect it to stay informed of new standards and technologies. At Carrefour, Charles Giannesini is counting on the company’s Salesforce environment natively integrating DQE to take full advantage of AI:

“One thing that I would like AI to do for us is to speed things up, tell me once an anomaly is discovered, and tell me how to resolve the problem as quickly as possible.”

How this helps:

“This gives us customer journeys that form automatically and that can deliver the most relevant experience to our customers.”

Furthermore, as highlighted by Ivelina Burden, Director of Organization and Processes at Rossel Advertising France:

“Integrating data quality into the core of our digital transformation is not only an IT issue. It is a cross-functional issue for the entire company if we want to succeed in our AI projects.”

DQE is now well positioned with its clients to support these forward-looking projects.

About DQE

Because data quality is essential to customer knowledge and the construction of a lasting relationship, since 2008, DQE has provided its clients with innovative and comprehensive solutions that facilitate the collection of reliable data.

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