Finesis, behavioural
segmentation of
French households
Gain a detailed understanding of your customers’ behaviours and preferences to identify key levers for building loyalty.
Unlock your customers’ full potential
Effective customer marketing relies on a deep understanding of who your customers are, and knowing their needs, expectations, and future potential. The better you understand their behaviours and anticipate their preferences, the more effectively you can build a lasting, high-impact loyalty strategy.
With Finesis, you can gain clear, actionable insights to support tailored, results-driven decision-making.
Our socio-behavioural segmentation of French households (11 profiles and 34 Finesis personas) gives you a detailed, precise understanding of your customers’ behaviours. This helps you identify exactly which tools to use to build loyalty and realise their full potential.
Why you should segment your customer database with Finesis
Identify your core target and anticipate behaviours
Adopt a differentiated strategy
Increase customer value and build loyalty
Finesis behavioural segmentation: 11 profiles and 34 personas
Finesis provides behavioural insights about your customers that go beyond your internal data, helping you understand their needs and development potential.
The Finesis offer enhances your understanding of your customers and their behaviour, helping you achieve a 360-degree view that reflects the complexity of today’s consumers and the diversity of consumption channels.
Finesis is a powerful solution for directly activating your various customer segments by leveraging the most effective triggers during your marketing campaigns.
The Finesis portal: gain a clear understanding of your customers
An intuitive and user-friendly platform that allows you to analyse and understand your customers’ expectations and behaviours using over 1,000 socio-behavioural indicators.
Finesis behavioural segmentation integrated into your CRM environment
Finesis enrichment is applied directly within your CRM system to your contacts (customers, prospects, churned customers, etc.).
Dashboards are automatically generated in your CRM system (Salesforce or other platforms) to give you a clear view of your core target, purchasing behaviours, and more.
Relevant targeting indicators are available to help you launch effective marketing campaigns.
Benefits of Finesis
Increase customer value
Understand and target each customer with the right offer through the right channel
Improving customerexperience
Design relevant multichannel interactions
Recruit effectively
Run prospecting campaigns targeting affinity-based Finesis segments
Optimisebudgets
Allocate and distribute your marketing spend and resources more efficiently
