Fast Facts – Infographic Data quality, a prerequisite for CRM
The performance of the CRM tool is closely correlated to the quality and reliability of customer data. Handling data quality in the CRM is a priority.
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The performance of the CRM tool is closely correlated to the quality and reliability of the customer data that feeds into it. When customer data is not verified and qualified, its poor quality propagates into the CRM, which redistributes the data and its duplicates in the same way as when it was received. As a result, users cannot fully take advantage of the added value of the tool, because they cannot trust the data they are using to serve the customer relationship.
Several figures attest to the lack of confidence in the customer data present in the CRM, and the need to give priority to handling Data Quality in the tool.
About DQE
Because data quality is essential to customer knowledge and the construction of a lasting relationship, since 2008, DQE has provided its clients with innovative and comprehensive solutions that facilitate the collection of reliable data.
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