Data Quality for the Energy andIndustry sector
The collection and management of customer data is an essential vector of competitiveness and productivity for industrial and energy companies.


The collection and management of customer data is an essential vector of competitiveness and productivity for industrial and energy companies.
Following the opening of the industry and energy sectors, as well as the arrival of new players, these sectors are accelerating their transformation to focus on their customers and set themselves apart from their competitors.
Thanks to a resolutely Data Centric approach based on quality data, they are optimizing their productivity and gaining competitiveness.
In this way, industrial data plays a major role in industry 4.0 and the same applies for the customer data that industrial companies and energy players hold. Qualified and deduplicated data enables them to begin effective relationship marketing programs.
Optimize the collection of customer data at all your touchpoints thanks to Data Quality Management solutions. Whether for an online quote request or a CRM form populated by your advisors, our solutions facilitate the entry of data in all the contact identification fields and make it reliable, which is necessary for signing contracts.
Are you part of a group with several thousand employees? Is it time-consuming to record all their information in your HR database? Gain productivity by giving your HR department autocomplete solutions. This tool enables them to accelerate the input of data directly in your HRIS form and make it reliable.
As much as your employees would like to, they cannot identify whether a phone number is inactive, if an e-mail address is no longer valid or if the contact has moved home. They cannot correct the thousands of contacts saved in databases reliably. Choose batch processing for your databases so that they benefit from the high-quality cleansing of your data.
Thanks to better customer knowledge based on quality data, you improve the impact of your relationship campaigns by addressing the right person, with the right offer, on the right channel. Also, you significantly reduce your bounce rates, increase your deliverability rates and spread your brand’s reputation.
The industrial sector relies on a network of resellers and retailers to market their products and must build and populate their B2B client databases through different client contact acquisition strategies (competitions, sampling and registrations for the warranty extension). The challenge is therefore to qualify, maintain and develop the client data they have gathered optimally.