The collection and management of customer data is an essential vector of competitiveness and productivity for industrial and energy companies.
Following the opening of the industry and energy sectors, as well as the arrival of new players, these sectors are accelerating their transformation to focus on their customers and set themselves apart from their competitors.
Thanks to a resolutely Data Centric approach based on quality data, they are optimizing their productivity and gaining competitiveness.
In this way, industrial data plays a major role in industry 4.0 and the same applies for the customer data that industrial companies and energy players hold. Qualified and deduplicated data enables them to begin effective relationship marketing programs.
Optimize the collection of customer data at all your touchpoints thanks to Data Quality Management solutions. Whether for an online quote request or a CRM form populated by your advisors, our solutions facilitate the entry of data in all the contact identification fields and make it reliable, which is necessary for signing contracts.
Are you part of a group with several thousand employees? Is it time-consuming to record all their information in your HR database? Gain productivity by giving your HR department autocomplete solutions. This tool enables them to accelerate the input of data directly in your HRIS form and make it reliable.
As much as your employees would like to, they cannot identify whether a phone number is inactive, if an e-mail address is no longer valid or if the contact has moved home. They cannot correct the thousands of contacts saved in databases reliably. Choose batch processing for your databases so that they benefit from the high-quality cleansing of your data.
Thanks to better customer knowledge based on quality data, you improve the impact of your relationship campaigns by addressing the right person, with the right offer, on the right channel. Also, you significantly reduce your bounce rates, increase your deliverability rates and spread your brand’s reputation.
The industrial sector relies on a network of resellers and retailers to market their products and must build and populate their B2B client databases through different client contact acquisition strategies (competitions, sampling and registrations for the warranty extension). The challenge is therefore to qualify, maintain and develop the client data they have gathered optimally.
Today, input help guarantees data standardization with reliable repositories, in real time in our Dynamics interface. Integration was fast, and field matching was virtually plug-and-play, with no need for specific development. That’s one of the big strengths of the DQE and Masao connector.
Thanks to the Salesforce Service Cloud, Salesforce Marketing Cloud, and DQE modules, our marketing team can provide salespeople with much better qualified leads.
According to an internal survey, DQE is THE solution that 83% of our sales staff can’t live without. What’s more, since we started using DQE solutions, the deliverability rate of our marketing campaigns has risen from 91% to 98.9% in 2022.
In addition to the robustness of DQE technology, the team makes all the difference. There are real technical experts who really understand the business challenges and use-cases. Our Data Quality project is going perfectly.
25,000 email addresses invalidated in the past by ISP servers that were no longer responding could be requalified as existing and reachable. Bip&Go was able to to re-establish contact with these customers, propose new offers and generate additional revenue.
DQE provides us with unified, qualified customer data, a prerequisite for applying our targeting rules on a controlled basis. Today, our email campaigns have improved in terms of deliverability, with a rate of 99%, as well as a better open rate.
DQE has been integrated into our scoring engine for almost a year. Over the period, we have halved the fraud rate and maintained it at the lowest level, while our customer base has more than doubled.
DQE has enabled us to eliminate duplicates on almost 20% of the company records in our Salesforce CRM and maintains our unified customer repository, including the integration of new databases. Harvest thus centralizes customer knowledge as it expands through acquisitions.
With DQE, the assisted entry of postal addresses has reduced the time spent by our customers on the Royal Canin website form by 20%. The result is a better experience at this strategic stage in the purchasing tunnel, and a 5% higher conversion rate.
The quality of the contact data provided to our financial partners has improved the credit application transformation rate by +2% since we started using DQE solutions.
Since we’ve been using DQE’s real-time input qualification, we’ve seen a 20% to 25% dropout rate when creating online accounts.
Thanks to the DQE technology, we have access to a very interesting quality of results. This performance allows us to correctly measure data quality within the BPCE group and all its banking establishments.
Within a few months of the deployment of the DQE entry assistance, our vendors have entered into the database complete and verified data of 20% more additional customers, meeting our recruitment objectives.
DQE helps our customers enter their shipping and contact information quickly and easily. This seamless experience drives conversion rates and controlled entries ensure smooth delivery and addressing operations.
DQE allows us to know the real proportion of duplicates in our database, to deduplicate them and to find the exact number of customers present in the database – fundamental information for the Hess Automobile e-commerce project.
Duplication is a huge challenge in a multi-brand context. With DQE, we can overcome this and, starting from scratch, turn our RCU in Salesforce into a real Golden Record.
DQE is a must-have to restore the quality of a customer database and maintain it in real time. In emailing campaigns, it insures solving the problem of bounces on ISP servers.
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