REKKOLT, data enrichment and rental solutions
Enrich your existing data and start winning new customers.
Take advantage of the full potential of your customer data and reach new markets
With its REKKOLT offer, DQE helps you unleash the value of your marketing data thanks to two powerful and complementary approaches:
- Enriching your existing customer database to complete its records and activate new communication channels
- Renting B2C and B2B opt-in data to widen your sales targets and accelerate acquisition of new customers
You get the full benefits of the REKKOLT repository, made up of several tens of millions of contacts, updated on a monthly basis and compliant with French data protection regulations (CNIL) and GDPR.
Volume of data available in the REKKOLT repository
45 million B2C contacts
29 million
opt-in emails
29 million
landline telephone numbers
22 million
postal addresses
26 million
mobile numbers
6 million B2B contacts
5,5 million
opt-in emails
4 million
landline telephone numbers
5,5 million
postal addresses
1,5 million
mobile numbers
Data enrichment with REKKOLT
Does your customer database have incomplete or obsolete data?
REKKOLT helps you complete and update your existing databases. With intelligent matching using REKKOLT B2C and B2B repositories, you can activate the following campaigns to enrich your databases:
-
Email enrichment:
Add your customers’ email addresses to launch email campaigns. -
Phone number enrichment:
Enrich your contacts with landline and mobile numbers, to launch SMS, RCS or phone marketing campaigns. -
Postal address enrichment:
Enrich your contacts with their postal addresses to activate this channel. -
Qualifying data enrichment:
Improve your customer knowledge with more data (gender, age, type of family, socio-professional category, buying behaviour, etc.). -
B2B data enrichment:
Complete your B2B records with new information (company registration number, industry classification code (NAF in France), management information and functions, financial rating, etc.).
Benefits of an enrichment campaign
Boosting marketing campaigns
Optimising campaign performance with qualified data.
Improving customer knowledge
Improving database segmentation for more targeted communication.
Accessing new channels
Activating new, higher-performance communication channels.
Renting data using REKKOLT
Would you like to broaden your market or launch a new national or local campaign?
With DQE’s REKKOLT offer, you can seek out new customers by accessing a repository of several million qualified profiles, already opted in, and ready to use. Using our brief (summarising your needs, your goals, and your targeting criteria), we work together to define the best approach for one or more data rental campaigns:
- Email address rental (routing included)
- Mobile phone number rental for SMS and RCS campaigns (SMS and RCS routing included)
- Landline and mobile number rental for telemarketing(comparison with the national do-not-call list included)
- Postal address rental (comparison with national advertising opt-out lists included)
- Qualified data rental (gender, age, type of family, socio-professional category, buying behaviour, etc.)
- B2B data rental (industry classification code (NAF in France), headcount, type of structure, management information and functions, etc.)
Benefits of a data rental campaign
Finding new customers
Developing your customer portfolio using targeted campaigns.
Promoting services
Highlighting new services and products with qualified prospects.
Optimising traffic
Increasing footfall in points of sale and traffic on e-commerce sites.
Increasing the visibility of your points of sale
Increasing communication for openings of new locations.
FAQ
What is data enrichment and why do companies use it?
Data enrichment is the process of augmenting existing customer or prospect records with additional information sourced from external databases. Companies use it to fill gaps in their own data (e.g., adding missing email addresses, phone numbers, or demographic attributes), to enhance the depth of customer profiles for better segmentation and targeting, and to improve the accuracy of scoring models used in credit, fraud, or propensity analysis. Enrichment turns a minimal record — perhaps just a name and address — into a more complete profile that supports more sophisticated marketing, sales, and operational decisions.
What is data rental and how does it differ from buying a contact list?
Data rental means accessing a curated list of contacts for a specific, one-time campaign use — typically a direct mail or email send — without receiving or retaining the underlying data. The contacts never enter the renter’s database; the campaign is executed by the data owner (or a trusted intermediary) on the renter’s behalf. Buying a contact list, by contrast, transfers ownership of the data to the purchaser for ongoing use. Data rental is often preferred for GDPR compliance reasons, since it avoids the legal obligations that come with storing personal data, while still allowing a company to reach a targeted audience it couldn’t otherwise access.
How can a company reach new customers who are not yet in its database?
eaching audiences beyond an existing customer base typically involves one of three approaches: paid advertising (targeting based on platform data), partnership marketing (co-marketing with complementary brands), or data solutions (renting access to a curated external list that matches a target profile). Data rental through a provider like DQE’s Rekkolt solution allows a company to define a target audience by socio-demographic or behavioural criteria, and reach them via direct mail or email without acquiring the underlying personal data — making it a GDPR-compatible prospecting channel.
What criteria can be used to select a data rental audience?
Data rental audiences are typically selectable by a combination of geographic criteria (region, department, postal code, catchment area around a store), socio-demographic criteria (age range, household composition, income bracket, homeowner vs. renter), and behavioural criteria (purchase history in a category, channel preferences, lifestyle indicators). The more granular the selection criteria available, the more precisely a company can target its prospecting campaign and avoid wasting budget on contacts unlikely to respond.
How does data enrichment support lead scoring and sales prioritization?
Lead scoring models assign a probability-to-convert score to each prospect or lead, based on their characteristics and behaviours. The more complete and accurate the data feeding the model, the more reliable the scores. Enrichment improves lead scoring by filling missing fields (e.g., company size, industry, seniority for B2B; age, location, income proxy for B2C) that are strong predictors of conversion. Sales teams can then prioritize outreach to the highest-scoring leads, improving efficiency and conversion rates. Enrichment also helps identify which leads are worth investing time in before a salesperson makes first contact.