Measure and optimise the avoided CO₂e emissions of your campaigns through data quality
Digital technology faces numerous environmental challenges, including energy consumption, water usage, waste management and CO₂ emissions, as highlighted by the following figures from ADEME:
10% of France’s annual electricity consumption is linked to digital services.
10 to 12 billion emails are sent worldwide every hour (excluding spam), and this number is constantly increasing.
Every use of digital technology, even the most trivial, generates CO₂ emissions that accumulate over time.
For example:
To address these challenges and contribute to the ecological transition, DQE has developed a carbon footprint calculator designed to measure, monitor and highlight the emissions avoided through reliable customer data.
The solution informs users about the carbon footprint of data by combining expertise in data quality and CSR.
The tool measures and tracks over time the emissions avoided by campaigns using customer data corrected by DQE.
Each organisation receives a clear, detailed and personalised report of the emissions avoided following its data quality processing.
The certificate issued via the MyDQE interface strengthens the credibility of the solution and certifies the reliability of the results, particularly in the context of CSR/ESG audits.
The digital eco-calculator works in synergy with our data quality solutions to reduce your carbon footprint and improve business performance.
Standardisation and validation of postal addresses to ensure the deliverability of your mail and parcels.
Validation of email addresses to avoid failed deliveries (hard bounces) and reduce unnecessary emissions.
Verification of phone number existence to increase successful calls and improve the deliverability of your SMS campaigns.
Identification and removal of duplicates to avoid multiple communications being sent to the same contact during your campaigns.
