Spotlight on the DQE Carbon Footprint Calculator
An innovative tool to measure and optimise the avoided CO₂e emissions of your campaigns through data quality solutions.
In response to the rapid increase in digital usage and its environmental impacts, organisations are under growing pressure to assess and reduce their carbon footprint. To address these challenges, DQE has developed an innovative Carbon Footprint Calculator capable of quantifying, tracking, and highlighting CO₂e emissions avoided through enhanced customer data quality.
The underestimated impact of digital technology
Digital technology now accounts for nearly 10% of France’s annual electricity consumption, and each digital interaction (such as emails, SMS, or web searches) generates CO₂ emissions that accumulate over time.
For example :
- 1 e-mail without attachment = 4g CO₂ eq/unit
- 1 SMS = 0,002g CO₂ eq/unit
- 1 Internet search = 6,65g CO₂ eq/unit
In this context, data quality becomes a tangible lever to reduce unnecessary communications and lower the carbon footprint of campaigns.
An innovative tool to manage your campaigns’ carbon footprint
The DQE Carbon Footprint Calculator helps organisations gain a clearer understanding of the carbon emissions of each campaign, while promoting a structured and sustainable CSR approach.
- Raising awareness of the carbon footprint of data by combining expertise in data quality with CSR best practice.
- Calculating CO₂e emissions avoided through customer data corrected by DQE.
- Providing clear, detailed reports of emissions savings achieved through data quality improvements.
- Integrating results into CSR frameworks, with a carbon certificate issued via the MyDQE interface to support CSR/ESG audits.
Seamless Integration with DQE’s Data Quality Solutions
The Carbon Footprint Calculator leverages DQE’s proven data quality capabilities to drive tangible impact:
- ADDRESS: validates and cleans postal address data to ensure mail and parcel deliverability.
- EMAIL: checks email addresses to prevent hard bounces and failed deliveries.
- PHONE: verifies phone numbers to maximise successful calls and SMS deliveries.
- DUPLICATE: identifies and removes duplicate records to avoid redundant communications.
Tangible benefits for organisations
- Achieve a measurable reduction in your digital carbon footprint by running campaigns based on reliable customer data.
- Reduce operational costs by avoiding unnecessary messaging..
- Support CSR commitments and ensure compliance with environmental frameworks (including ISO 26000, the EU CSRD Directive, and the UN Global Compact).
About DQE
Because data quality is essential to customer knowledge and the construction of a lasting relationship, since 2008, DQE has provided its clients with innovative and comprehensive solutions that facilitate the collection of reliable data.
17
Years of
expertise
800
Clients in all
sectors
3Bn
Queries per
year
