Focus on CRM augmented
3 key questions about your CRM to understand the added value of Data Quality.
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A CRM cannot function without qualified and unified data.When a database contains erroneous contact information and duplicates, the CRM propagates them into your various systems.
This white paper reviews the key points for creating value in your CRM through Data Quality.
The performance of your CRM is closely correlated to the quality and reliability of the customer data that reside in it and feed it.
The key to ensuring that your CRM users fully exploit the added value of the tool, and can trust the data used: qualified and unified customer data.
Discover our expert advice on how to get started with augmented CRM!
More resources
April 30, 2024
Financial services & insurance: how to turn data quality into a tool that supports compliance and the fight against fraud
