Data Quality Success Story

Pixmania

With DQE, Pixmania qualifies customer data as soon as it is collected, ensuring its reputation as a trusted marketplace.

Launched in March 2022, Pixmania is the first marketplace that is 100% dedicated to the world of mobile devices, putting the circular economy at the heart of its business and services. This French start-up now has over 150 employees, as well as a refurbishment workshop in Paris, and is proceeding with its second round of financing. Pixmania is growing fast in France and abroad.

Merchants prefer trusted marketplaces with guaranteed conversions and deliveries. In this highly competitive environment, data quality ensured by DQE sets Pixmania apart with its high deliverability rate. This puts us in a strong negotiating position.

Claire Menetrier

E-commerce Manager - Pixmania

Use case

Issues

Pixmania, a marketplace specialized in the world of mobile devices, offers a platform for purchase and resale of high-tech products that are new, or are reconditioned in its own workshop. Its goods and services are part of the circular economy and the company stands out for making unique payment facilities available to its customers. Pixmania is the first marketplace to offer credit financing for multi-merchant purchases, at very competitive rates negotiated with its financial partners.

“In our ecosystem, relationships with merchants on the one hand, and with financing partners on the other, are built on trust. A high conversion rate in particular strengthens our credibility. But it depends in part on clean, reliable customer data,” explained Claire Menetrier, Pixmania E-commerce Manager.

As part of this approach, and in order to offer its customers the most engaging experience, two years ago Pixmania identified the need to reduce the rate of undelivered mail and improve the deliverability of the emails sent over the entire customer journey. The marketplace then decided to qualify in real time the telephone number, email address and postal address data collected from online customers.

Solutions

In order to select the most appropriate data quality solution for its project, Pixmania examined the solutions and suppliers on the market. DQE stood out because it guaranteed uncomplicated implementation and technical maintenance. Other decisive criteria included the quality of the relationship with the company, and the quality of the service offered.

Pixmania has now integrated the DQE One modules for qualifying mobile telephone number, postal address and email address data in real time, as they are collected, from the marketplace’s customers in France and Spain. User input is controlled and assisted by autocomplete of fields, making online contact and purchase forms faster and more reliable.

Results

Optimized customer journeys and conversions

An optimized customer journey means a higher conversion rate. With this in mind, DQE’s real-time data qualification helps Pixmania offer a more engaging customer experience on its marketplace.

First of all, at the contact form stage, input help simplifies filling in fields, reducing the risk of abandonment and supporting a high conversion rate. Secondly, deliveries are now more reliable, and DQE has reduced the number of incorrect postal addresses by half. “Undelivered mail has fallen by 43% in one year, with a consequent savings in logistics costs. This improvement has enhanced our marketplace’s reputation with customers and merchants alike,” Claire Menetrier pointed out.

Another factor in customer satisfaction is a brand relationship based on better-targeted and better-delivered email communications. “We have reduced the hard bounce rate of our email campaigns by 80% in one year. As well, qualified data enables us to work more effectively on segmentation and adapt messages, which in turn leads to better conversion rates,” said Claire Menetrier.

Fraud under control, financial partners reassured

Mobile devices, since they are valuable products, are exposed to contact data fraud. Data qualification by DQE enables real-time verification of the existence and contactability of customer data.

Qualified and deliverable customer data of this kind is decisive when working with the marketplace’s financial partners. Incorrect addresses or telephone numbers, which do not necessarily correspond to the customer providing them, make up part of the reasons why credit purchase applications are rejected. “With DQE-qualified data, we get a high acceptance rate, and therefore a better conversion rate,” said Claire Menetrier. “This strengthens Pixmania’s credibility when it comes to acquiring new financial partners.”

Increased merchant confidence

The quality of Pixmania’s customer data helps make it the marketplace of choice for merchants. Real-time qualification of collected data prevents losses due to undelivered mail or fraudulent transactions.

“Merchants prefer trusted marketplaces with guaranteed conversions and deliveries. In this highly competitive environment, data quality ensured by DQE sets Pixmania apart with its high deliverability rate. This puts us in a strong negotiating position,” confirmed Claire Menetrier.

Pixmania plans to extend the data duality of its customer data to its new European markets. Thanks to its international capabilities, particularly in terms of postal repositories, ISPs, and telecom operators worldwide, DQE offers a ready-to-use solution for this expansion. For Claire Menetrier: “The qualification of entries by DQE accompanied the launch of our marketplace. It will contribute to our future European development.”