Unifying Customer Data : A Best Practices Guide to Deduplication and Merging
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Duplicates are a universal plague. They affect the operations of your marketing and CRM departments, call centers and points-of-sale. ….
When a database includes 10% duplicates, it gets to a critical threshold.
Addressing the problem begins by resolving key issues:
• What does your company consider a duplicate?
• What criteria should you use to identify duplicates?
• What needs to be merged and when should it be done?
This best practices guide helps you answer these questions that are central to the success of your customer data deduplication and merging projects.
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