DQE Blog: The Tangible Benefits of Data Quality

January 21, 2025

Our Clients Speak Out: The Tangible Benefits of Data Quality

When businesses qualify their customers’ contact data, they reap numerous benefits. Several DQE clients share their testimonials on the tangible gains achieved through the use of our solutions.

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In terms of combating identity fraud, streamlining order delivery, and ensuring compliance with electronic invoicing, when companies validate their customers’ contact data, the range of benefits is extensive! Several DQE clients have shared with us the evident benefits of using our contact data qualification and deduplication solutions. Whether in a corrective or preventive approach – and often combining both – they explain their successes in overcoming operational and industry-specific challenges.

1. Streamline and Accelerate the Input of Business Data

For a corporate clientele, creating and enriching customer records is far from straightforward. B2B data involves numerous complex input fields that need to be standardized. Regulatory requirements, such as electronic invoicing in France in 2026, are never far from view. With DQE, B2B forms are automatically populated in real time with all legal data based on the company registration number, and existing database records are cleansed and completed.

50% Reduction in Time for Creating a B2B Customer Record at METRO

“With DQE, field automation makes filling in the form much smoother, without the risk of error associated with manual input,” said Roland Blanchemain, Data Quality and Governance Manager at METRO France.

Approaching the 2026 Electronic Invoicing Reform in France with Confidence at SFR Business
“As part of the 2026 electronic invoicing reform in France, we partnered with DQE to carry out company registration number processing to improve the level of quality of this data. We are now at a level of quality that allows us to approach the 2026 reform with confidence,” said Sylvain Alunni, Operations Manager & Project Director at SFR Business.

2. Data Quality for ROI

Customer data is used in many business line processing operations. When this data is not qualified, approximations, inaccuracies, and errors in addresses can weigh on the bottom line by creating unnecessary costs. However, validated contact data is a factor that contributes to increasing operational ROI in areas such as logistics, billing, and customer relationship campaigns.

43% reduction in undelivered packages (UDPs) and 80% reduction in hard bounces for emails at Pixmania

 “The amount of undelivered packages fell by 43% in one year, with a consequent savings in logistics costs. This improvement has enhanced our marketplace’s reputation with customers and merchants alike,”  said Claire Menetrier, E-commerce Manager at Pixmania.

Reduction of between 10 and 15% in incorrect email addresses at Wamiz
“Mechanically, our pay-per-click campaigns have better deliverability, and our lead acquisition costs are reduced,” said Wamiz’s CEO Sébastien Courtin.

Production of invoices without address errors and quicker payment at Rossel Advertising France
“The idea behind preventive processing was to have a standardized address, a lot fewer credit memos, and a lot less of an impact on cash,” explained Ivelina Burden, Director of Organization and Processes at Rossel Advertising France.

3. Data quality serving sales

In every sales activity, it is imperative to correctly identify customers and prospects, and to be able to reliably get in touch with them. Contact data quality plays a role, starting with its input. However, this is sometimes done in the field, while on the move, and carried out in a hasty manner. For sales staff, real-time input help simplifies the task and makes it more reliable. It also stops the spread of duplicate records which introduce inaccuracies into the view of customer data.

More than 25,000 email addresses reactivated, a key to sales, with Bip&Go

“Bip&Go was able to reestablish contact with its customers, propose new offers, and generate additional revenue,” reported Michael Bouyer, Data Protection Project Manager at Bip&Go.

Saving time at input, an immediate and visible benefit for the sales staff at Terreal Wienerberger
“Early adopter feedback has been very positive, contributing to a rapid adoption rate,” noted Miguel Moreau, CRM and Digital Project Manager at Terreal Wienerberger.

Similar reports from Rossel Advertising
“According to an internal survey, DQE is THE solution that 83% of our sales staff can’t do without,” said Ivelina Burden, Director of Organization and Processes.

4. Knowing and reaching customers

Knowing customers is often one of the goals that companies have concerning data quality. However, taking stock of the customer view remains a challenge for most companies. According to our clients, DQE helps them gather customer information that is consistent and complete, since their repository does not contain errors or duplicate records. They can therefore take full advantage of a 360-degree view of customers in order to be better able to serve them.

Finance

At Youdge:

“The quality of contact data furnished to our financial partners has improved the credit application transformation rate by 2% since we started using DQE,” reported Carles Morant, CRM and Data Manager at Youdge.

At Harvest:

“DQE has enabled us to eliminate duplicates on almost 20% of the company files in our Salesforce CRM tool, and maintains our unified customer repository, including the integration of new databases. Harvest thus centralizes customer knowledge as it expands through acquisitions,” reported Cédric Letellier, Head of CRM at Harvest.

Automobile

At Groupe Faurie:

“Thanks to the Salesforce Service Cloud, Salesforce Marketing Cloud, and DQE solutions, our marketing team can provide salespeople with much better qualified leads,” said Sophie Sanchez, Director of Marketing, Communication and Digital at Groupe Faurie.

At Hess Automobile:

 “Since our customer database, unified in Salesforce with DQE, provides all departments in the group with a reliable Golden Record, internal use of Salesforce has become widespread. (…) DQE allows us to know the real proportion of duplicates in our database, to deduplicate them and to find the exact number of customers present in the database,”  explained Simon Amaniera, Group Chief Digital Officer at Hess Automobile.

5. E-commerce and Retail: Fostering Loyalty, Converting, and Delivering

Online and point-of-sale merchants, dealing with a versatile customer base, rely on customer contact data that is beyond reproach in order to deploy reliable acquisition and retention strategies. DQE’s retailing clients appreciate several optimizations on the customer path, in customer relations, and in terms of reliable delivery.

On the Royal Canin site

Conversion rate increase for Café Privilège
The more fluid contact form stage promotes a higher conversion rate by eliminating an onerous element that can lead to cart abandonment,” Alain Wacquet explained.

Supporting customer retention at the point of sale for Byredo
“Clienteling is used to create a very close relationship between the seller and the customer. A correct email address and a correct phone number for WhatsApp contact or via text message help create an exchange that brings customers back to the store later,” explained Orianne Joannic, IT and CRM Project Manager at Byredo.

More reliable international deliveries for Kusmi Tea

“The DQE solution perfectly meets the needs of our international e-commerce activity. It ensures data compatibility with postal repositories that are used by our logistics suppliers and shippers in the different countries we ship to,” said Nicolas Ferré, Product Manager at Kusmi Tea.

6. Finance: combating fraud

To properly deal with contact data fraud, verification and reliability checks for data furnished by users of sensitive services has to be put in place. Several DQE clients use our identity matching capabilities to verify what the user is entering in terms of the mobile phone service subscriber data that is verified and stored by their wireless provider. This ensures a verification process that is strengthened and speedy.

Fraud rate down by 50% in a year at mobile.club
“DQE has been integrated into our scoring engine for almost a year. Over the period, we have brought the fraud rate down by half and maintained it at the lowest level ever, while our customer database has more than doubled,” explained Olivier Thierry, Co-Founder and CTO of mobile.club, a leasing company.

50% reduction in the fraud rate per production generation at BNP PF
“We achieved this by combining DQE with another solution that verifies and certifies email addresses,” said Emmanuel Martinheira, Head of Fraud Prevention at BNP PF, consumer credit subsidiary of BNP.

Rapid ROI on the fight against SIM Swapping at BNP Paribas BCEF
“SIM Swapping is impacting strong authentication transactions, and the average negative impact is very high for the bank and for the customer. With DQE, we only need to avoid two episodes of fraud to see a return on investment,” commented Jérôme Palin, Head of Fraud Prevention at BNP Paribas BCEF.

Increase in the transformation rate at Fortuneo
“With DQE, we no longer have to ask for proof of address for verification, which makes onboarding faster. (…) We have seen a 30% increase in the transformation rate in the target market segment,” said Loic Leblé, Project Manager for Customer Onboarding at Fortuneo.

7. Manufacturing: optimizing database construction for first-party customer data

For businesses operating in a sector that has extensively developed indirect sales, they have to build and populate their customer databases through customer contact information acquisition strategies. Data quality helps them to collect, develop, and maintain this precious first-party data.

25% decrease in the abandonment rate for creation of online accounts at Groupe Atlantic

“The digital experience is much more engaging for customers who feel reassured, but who are also more inclined to work with us later on,” reported Edward Tabet, Web Domain Manager at Groupe Atlantic.

300 employees provided with input help at Terreal
Miguel Moreau, CRM and Digital Project Manager at Terreal, explained the challenges and benefits:

“When an order is placed, the average order amount is quite high. A delivery problem or a poor outcome on a work site due to poor address data, whether in terms of poor collection or in an incorrect format, can have a significant financial impact.”

“For all of our 300 users, it’s not possible to expect everyone to pay close attention to input. (…) Today, input help guarantees data standardization with reliable repositories, in real time in our Dynamics interface.”

About DQE

Because Data quality is essential to customer knowledge and the construction of a lasting relationship, since 2008, DQE has provided its clients with innovative and comprehensive solutions that facilitate the collection of reliable data.