Unify, deduplication and database merging with ease

Deduplicate and merge contacts and accounts in your customer databases, in batch or real time.

Embleme Unify

What is UNIFY?

UNIFY is DQE One’s deduplication module, built to identify, merge, and prevent duplicate contacts and accounts across your customer databases. It works two ways: DUPLICATE finds and merges existing duplicate records in bulk, while LOOK-UP checks for pre-existing contacts in real time before a new one is created, stopping duplicates before they happen.

Unify runs in batch or real time and deploys on the cloud of your choice. It’s part of DQE One, the DQM platform built by DQE, which has served over 1000 client organizations worldwide since 2008 and processes more than 10 billion data-quality requests every year.

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FEATURES

6 modules to control and verify the quality of your customer data

DataQ comprises six data quality management modules dedicated to checking and
optimizing all customer data (B2C and B2B): postal address, email, telephone number, title,
and legal information.

Icon DQE One Address

ADDRESS


ADDRESS

Helps with input and checks postal address reliability.
Icon DQE One Email

EMAIL


EMAIL

Helps with input and verifies email address integrity.
DQE One - Phone icon

PHONE


PHONE

Checks the integrity of landline and mobile telephone numbers.
Icon DQE One B2B

B2B


B2B

Helps with inputting and enhancing B2B legal information.

NAME


NAME

Checks and corrects titles, and first and last names.
DQE One - ID Mobile icon

ID MOBILE


ID MOBILE

Reliable form filling based on mobile subscriber data.

2 ways to optimise your customer data

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Batch mode

To clean and rectify the customer data in your databases via a CSV file to be processed or via “batch” API calls to our technologies.

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In real time

To facilitate the input of your customers’ information and guarantee its integrity thanks to the integration of our technologies in your forms.

FEATURES

How to deduplicate and merge your customer databases?

UNIFY is composed of two modules dedicated to the deduplication and merging of your
customer databases.
Icon DQE One Duplicate

DUPLICATE


DUPLICATE

Identifying and merging duplicates in your
databases.
DQE One - Look-up Icon

LOOK-UP


LOOK-UP

Searching for pre-existing contacts from your applications.

Processing methods

Icon DQE Batch Processing

Batch mode *

Batch-processing across all records selected in the database.
*Only for the DUPLICATE module

Icon DQE Realtime Processing

In real time

DQE UNIFY enables you to search for preexisting contacts and records, avoiding duplicates being created when new contacts are added.

Our tool to remove duplicates

Find out how to deduplicate your customer data with Unify.

CHALLENGES

The solution to unify
your customer
databases

UNIFY is a solution to search for and process duplicates (deduplication) in your different customer databases. Our technology allows you to identify duplicate data and merge it for a 360° vision of your customers.

The possibilities for digital interaction between a company and its customers are multiplying alongside more traditional touchpoints. The chances of putting in disparate data in multiple records for the same individual are growing exponentially. The result is a fragmented vision of the customer in every system. These inconsistencies alter the overall opportunities and prevent companies from making the right decisions.

INTEGRATION

Deployment on the
cloud of your choice

The deduplication and merging engine is deployed on the company’s internal platforms or with main Cloud providers (AWS, Azure, GCP, and Heroku). Our processing activities are carried out in total compliance with GDPR. The Data Stewardship interface is available in Salesforce and is deployed directly via the AppExchange. Note all information is processed fully in your environments and does not leave your IT system. Also, the Golden Record and merging search rules are configured directly by the business teams and checked if necessary by the DPO.

Unify is also available in SaaS mode for curative treatments, which are then located in the DQE cloud. Price per month, Unify’s SaaS offering is the perfect solution for companies wishing to free themselves from the burden of hosting cloud infrastructure.

Deduplicated customer data is a performance lever

Clean your database of duplicates degrading it!

Icon DQE Database - lavender

Deduplication is the key to successful marketing

When duplicate contacts, accounts, and customer records corrupt your customer data, it becomes difficult to fully leverage your database. The performance of your marketing efforts and customer service is likely to decrease. With DQE's Unify, duplicates in your customer data are detected and unified through deduplication tailored to your use cases.

What causes duplicate data?

Customer databases are often fed by various sources of data where, over time, they accumulate pieces of different information for the same individual. This leads to confusion in the system when a customer enters their first and last names at various points of contact with typographical differences, leading the database to believe they’re multiple unique people. It’s urgent to detect and delete the double occurrences before they cause real damage to your business.

The principle of deduplication and merging of customer data

Identifying duplicates and merging the data of the same customer on a single file enables unification. This « parent » customer file gathers the data on the original verified files and makes it possible to fill any data gaps, thus eliminating redundancies. Duplicate or triple contacts disappear. In addition, the preexistence search ensures no duplicates are created later.

Customer relationship and personalization

The advantages of deduplication for data marketing include customer relationship building and greater personalization. Deduplication allows you to eliminate duplicate files and avoid confusion, for example, mistaking a loyal customer for a stranger! An overview of all data collected for the same customer also gives you a full history of their contact with the company.

Effective marketing and emailing efforts

Deliverability is more reliable from a streamlined and consistent list of contacts than one filled with messy data. This eliminates redundancies and allows you to make better use of your contact lists for the benefit of more successful email marketing and direct marketing campaigns.

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