Improve the Quality of Your Customer Data in Shopify
DQE is a Shopify Certified Technology Partner, a distinction reserved for solutions that meet the highest standards of quality, security and performance in the Shopify ecosystem.
What does our Shopify connector?
The DQE One Shopify connector is a native integration that verifies and corrects customer data in real time at every key collection point on a Shopify store, including newsletter sign-up, account creation, and checkout. It catches issues like incorrect addresses, mistyped emails, and invalid phone numbers before they cause failed deliveries or lost conversions.
The connector is built on DQE One, the DQM platform by DQE, which has served over 1000 client organizations worldwide since 2008 and processes more than 10 billion data-quality requests every year.
This integration is recognized by Shopify through its Certified Technology Partner Program, which highlights technology solutions that meet the advanced infrastructure, security and support requirements of Shopify Plus merchants.
Shopify Connector by DQE – data quality for Your Online Shop
In e-commerce, every piece of customer data matters: an incorrect address, a mistyped email, or an invalid phone number can lead to failed deliveries, lower conversion rates, or ineffective marketing campaigns.
With DQE’s Shopify connector, benefit from real-time verification and correction of customer data at all key collection points: from the newsletter sign-up form, through account creation and modification, right through to the checkout stage.
A Native Shopify Integration to Control Your Customer Data at Key Collection Points
Available directly from the Shopify App Store, the DQE Shopify connector is straightforward to install and configure for e-commerce merchants wishing to:
Automate the correction and validation of customer data entered by your users
- Automatically detect and correct input errors (typos, punctuation, spaces, etc.)
- Normalise and correct postal addresses
- Fully verify email addresses and phone numbers
- Enrich company contact details (SIRET code, NAF code, etc.) after just a few keystrokes
DQE, Shopify Certified Technology Partner
The Shopify Certified Technology Partner Program unites a select group of technology partners committed to delivering the most reliable integrations within the Shopify ecosystem. Members must meet stringent requirements for reliability, data security, performance and support quality.
This recognition further strengthens merchants’ trust in DQE’s data quality solutions, which are integrated at the platform’s key data collection points (checkout, newsletter sign-up, account creation).
Ensure the Performance of Your E-commerce Site Without Compromising on Customer Data Quality
Streamline the purchasing journey
- Enter customer data more quickly and easily thanks to autocomplete (an average time saving of over 80%)
- Reduce basket abandonment caused by blocking and/or overly complex forms
Reduce costs associated with data errors
- Limit parcel returns and additional logistics costs caused by incorrect or incomplete addresses
- Improve the performance of your marketing and CRM campaigns with reliable data
Comprehensive Coverage Across Shopify's Main Data Collection Forms
Guided Tour of Our Data Quality Solutions in Shopify
FAQ
What are the most common customer data problems in e-commerce?
The most prevalent customer data issues in e-commerce are incorrect shipping addresses (leading to failed deliveries), invalid email addresses (causing welcome and transactional emails to bounce), and duplicate customer accounts (created when a user checks out as a guest and later registers, or uses different email addresses across orders). These problems directly impact delivery success rates, customer satisfaction, and the effectiveness of post-purchase marketing. They are largely preventable with real-time validation at checkout and account creation.
Why do customers enter incorrect addresses at checkout, and how can it be reduced?
Incorrect checkout addresses happen for several reasons: mobile keyboard errors, autofill populating the wrong saved address, confusion between billing and shipping addresses, and — especially for international orders — unfamiliarity with local address formats. Real-time address autocomplete at checkout reduces all of these by suggesting valid, deliverable addresses as the customer types, minimizing keystrokes and the opportunity for error. This also speeds up the checkout process, which has a measurable positive effect on conversion rates.
How does address validation affect shipping costs and logistics performance?
Each failed delivery attempt costs money — in redelivery fees, carrier surcharges for address corrections, and customer service time handling complaints. Returns caused by undeliverable addresses are particularly costly for e-commerce businesses with thin margins. Validating shipping addresses at the point of checkout, before the order is dispatched, eliminates most of these downstream costs. It also reduces the customer service load from “where is my order?” queries caused by misrouted parcels.
What is a Shopify app and how does one add functionality to a Shopify store?
Shopify apps are extensions that add features to a Shopify store, distributed through the Shopify App Store and installable without custom development. They can add functionality to the storefront (customer-facing), the checkout (the most sensitive and highest-converting step), or the Shopify admin (merchant-facing). DQE One for Shopify is a native Shopify integration that adds real-time address, email, and phone validation to the checkout and account creation flows, without requiring technical development by the merchant.
How does checkout form quality affect conversion rates?
Every additional step or source of friction in a checkout form increases the probability that a customer abandons the purchase. Long address fields, confusing validation errors, and forms that don’t adapt to mobile keyboards are well-documented causes of checkout abandonment, which averages around 70% across e-commerce. Address autocomplete reduces the number of keystrokes required, eliminates error messages for valid addresses, and gives customers confidence that their order will arrive correctly. DQE clients have measured conversion rate improvements of several percentage points after deploying checkout address assistance.