ENRICH: find, complete, and enhance your customer data

Enrich your databases to better understand, target, and retain your customers.

ENRICH is DQE One’s data enrichment module, built to complete and enhance customer records with information they’re missing, such as accurate mailing addresses, geolocation, and household-level insights. It includes four tools: RELOCATE identifies movers and updates mailing addresses automatically, GEOCODING appends precise X and Y coordinates to postal addresses, FINESIS applies behavioral segmentation to French households, and REKKOLT provides third-party data enrichment and rental.

ENRICH runs in batch or real time and is part of DQE One, the DQM platform built by DQE, which has served over 1000 client organizations worldwide since 2008 and processes more than 10 billion data-quality requests every year.

FEATURES

4 modules to enrich and maximize the value of your customer data

Your customer data is a valuable resource, but it is often incomplete.

With Enrich, you enhance and add value to your customer data, turning your databases into a powerful performance driver, improving relevance, marketing effectiveness, and customer location information for more targeted outreach.

DQE One - Relocate Icon

RELOCATE


RELOCATE

Identify movers and automatically update mailing addresses.
DQE One - Geocoding Icon

GEOCODING


GEOCODING

Append X and Y coordinates based on postal addresses.
DQE One - Finesis Icon

FINESIS


FINESIS

Behavioral segmentation tool for French households.
DQE One - Rekkolt Icon

REKKOLT


REKKOLT

Data enrichment and rental.

Processing methods

Batch mode

Cleanse and restructure customer data in your databases via CSV file processing or batch API requests.

Real-time mode

Streamline data entry and guarantee integrity by integrating our technology directly into your forms.

CHALLENGES

Better understanding of your customers: enrich your data to gain a 360° view of your contacts, their location, needs, and purchasing habits.

Customising and strenghthening the customer relationship: access the insights needed to adapt your communication and create targeted interactions.

Optimising your marketing and sales performance: improve targeting, minimize waste from incomplete data, and increase campaign ROI for your sales and marketing campaigns.

Building on compliant and secure data: ensure GDPR compliance and data confidentiality with reliable processes you can trust.

Enrich, segment, and locate: unlock the full potential of your customer data

Better understand, target, and retain your customers

Keep in touch with your customers, even after they have moved​

Identify customers who have moved and retrieve their new addresses to maintain contact.

The Benefit: improved deliverability, reduced returned mail, and higher customer retention.

Find out exactly where your customers are

Append geographical coordinates to your addresses to map customer locations and optimize local campaigns.

The Benefit: a detailed geographic view to drive field campaigns and refine local engagement strategies.

Segment your customers for detailed understanding​

Segment your customers to understand their expectations, purchasing behavior, and anticipate their needs.

The Benefit: customized campaigns, hyper-targeted offers, and deeper customer insights.

Capture new data and reach precisely targeted contacts

Unlock new communication channels and expand your prospecting reach.

The Benefit: access to new channels, enhanced targeting, and boosted acquisition capabilities.

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