Enhance the quality of your customer data in Salesforce
DQE One, the Data Quality solution, is fully integrated within the Salesforce CRM interface.
DQE One, a native integration to
Salesforce CRM
Reliable data is essential to the success of digital transformation projects, which is why DQE offers direct integration of its technology with Salesforce, the leader in CRM solutions. Thanks to our connectors, DQE and Salesforce client companies can now perform data quality processing effortlessly, avoiding costly and burdensome projects. DQE’s solutions are available in Salesforce via the Appexchange.
We are thrilled to announce that DQE is featured in the prestigious AppAssessor section on Salesforce Ben: “How You Can Fix Your Dirty, Inaccurate Salesforce Data Once and for All ” – By Andreea Doroftei (July 01, 2024)
Check all the customer contact data in Salesforce CRM
With DataQ, you can access checks made on the postal address or phone number directly in your Salesforce interface and through two available processing methods:
- In batch mode to cleanse your customer databases.
- In real time. DataQ also integrates in your front-end applications at customer information touchpoints to check the integrity of the data entered. The solution incorporates autocomplete functionality to make forms easier to fill out for internal operators at the call center or at points of sale and for web users to improve the customer journey
UNIFY your customer data directly in Salesforce CRM
Unify for Salesforce creates and maintains a single, centralized view of your customers, leads, and contacts. Unify incorporates Smart Contextual Matching (SCM) DQE technology to optimally identify duplicates and go beyond fuzzy logic algorithms. Unify is natively integrated into the Salesforce workflow and provides advanced data fusion, data stewardship, and data quality improvement tracking capabilities.
In addition, the Look-up feature enables you to obtain a 360° view of your customers. The Look-up module of Unify allows you to communicate with databases external to Salesforce (SCV, e-commerce, ERP, etc.) to enhance the customer record directly in Salesforce.
DQE One: Enhance Your 360 Analysis in Salesforce Data Cloud
With Data Cloud, immerse yourself in a cutting-edge multi-platform data management experience, offering a 360-degree view of your customers. The key to this panoramic view? Data quality. And that’s where our DQE One offering comes in, featuring flagship tools: DataQ Batch, Unify, and Lookup.
Accessible via the DQE One solution integrated into Salesforce, our solution simplifies the process by allowing you to select Data Cloud as the data source for your operations. With our key performance indicators (KPIs), you’ll enrich your data model objects (DMOs), ensuring reliable matching criteria to fully leverage the identity resolution offered by Data Cloud.
Optimize your analysis and unlock the full potential of your data with DQE One.
DQE One for Heroku: optimize your data management
From collection to updating in real time, maintaining data quality is a real challenge for e-merchants on Salesforce Commerce Cloud
Obtain an optimal level of reliability in the customer data gathered: Thanks to the assisted input of customer information, your forms become interactive, and the customer journey is smoother, improving your conversion rates. The DataQ solution enables you to collect and verify your customers’ contact details more quickly.
FAQ
What are the most common data quality problems in Salesforce?
The most frequently reported Salesforce data quality issues are duplicate accounts, contacts, and leads; incomplete or incorrectly formatted addresses; invalid email addresses; and stale B2B data (contacts who have changed jobs, companies that have closed). These problems accumulate because Salesforce aggregates data from multiple sources — web forms, manual entry, integrations, data imports — without native real-time validation. Over time, they degrade the reliability of reports, pipeline forecasts, and marketing segments built on Salesforce data.
How do you prevent duplicate leads and contacts in Salesforce?
Salesforce has a native duplicate management feature that can flag potential duplicates based on matching rules, but it relies on exact or near-exact matches and does not check against operator or postal databases. For more robust deduplication — including fuzzy matching on names and addresses and real-time checking at the point of record creation — a dedicated data quality solution like DQE One for Salesforce is typically used. It checks for existing records the moment a new contact or lead is entered and can be configured to block, merge, or flag based on match confidence.
What is a Salesforce managed package and how does it differ from a custom integration?
A managed package is a pre-built application distributed through the Salesforce AppExchange that installs directly into a Salesforce org without requiring custom development. It is maintained and updated by the vendor, handles its own permissions and configuration, and is sandboxed from the customer’s own code. DQE One for Salesforce is available as a managed package, meaning it can be deployed quickly with minimal IT effort, and updates are pushed by DQE rather than requiring internal development resources.
How does data quality affect Salesforce CRM adoption by sales teams?
Sales teams abandon CRM tools when the data inside them is unreliable — when they can’t trust that a contact’s phone number is correct, when they find three records for the same account, or when they waste time correcting bad data instead of selling. Poor data quality is one of the most commonly cited reasons for low Salesforce adoption. Embedding validation directly into the data entry experience — so that addresses, emails, and phone numbers are checked as they are typed — makes the CRM more trustworthy and reduces the friction of keeping it up to date.
Can data quality tools work across Salesforce Sales Cloud, Service Cloud, and Marketing Cloud?
Yes. Data quality validation and deduplication that operates at the record level in Salesforce (on Contact, Lead, and Account objects) applies across all Salesforce clouds that use those objects. A clean, deduplicated Contact record is equally beneficial for a sales rep in Sales Cloud, a support agent in Service Cloud, and a marketer building a segment in Marketing Cloud. DQE One for Salesforce works at this foundational record level, meaning its benefits extend across the full Salesforce ecosystem.