Retail: Are you activating data quality management in your customer loyalty strategy?
Accueil Building customer loyalty means keeping in touch over the long term, and getting to know customers in order to better recognize them. Data quality management optimizes several levers of customer engagement by guaranteeing reliable and unified data, which fosters customer loyalty. Customer data is omnipresent in retail, and is collected at various touchpoints, such […]
Centralize, unify, and qualify your data… A FAQ to clarify everything!
Accueil In an increasingly complex digital ecosystem, leveraging customer data requires that it be centralized, qualified and unified. How does this all add-up? Here’s an overview of the fundamentals in 6 key questions. When faced with erroneous data, invalid or outdated contact information, as well as duplicate data generated by the coexistence of different databases, […]
Defining qualified contact information for your organisation: where should you start?
Accueil Your company has taken the plunge and equipped itself with a Data Quality solution? This is an excellent decision for enhancing your customer data and improving customer knowledge and relationships! However, you need to go one step futher and define what is considered a ‘qualified’ contact within your company. And there may be differing […]
Three data quality use cases your marketing department will love
Accueil Your marketing department’s objectives include ensuring campaigns are profitable, truly knowing customers in order to properly communicate with them, and providing qualified and reachable leads to sales. To meet these three objectives, it is imperative that you have reliable and actionable customer data. Data quality must be part of your marketing department’s arsenal! Customer […]
How to boost your sales staff’s customer data culture through Data Quality
Accueil Data Quality and customer data culture are closely linked on both organizational and human levels. Data Quality helps to advance customer data culture thanks to two strong points: the best practices it disseminates and its convincing results. The more mature the customer data culture is in a company, the better data quality is deployed […]
Reduce effort in customer experience: customer data has a hand to play
Accueil Organizations need to watch out for an imbalance in effort in their relationship with customers. When customer experience becomes an obstacle course in resolving certain situations, the brand risks losing everything: loyalty, repeat purchase, notoriety and ultimately, revenue. To ensure that customers feel that they are in a fair relationship with your company, you […]
CRM: 3 misconceptions behind the proliferation of duplicate data
Accueil Any customer database is exposed to having duplicate entries, which affect clienteling, and customer and employee experience. Why is duplicate customer data a universal problem? Several common mistakes businesses make explain this phenomenon. However, there is nothing that makes solving the problem impossible: modern Data Quality Management solutions help companies get a handle on […]
Banking and insurance: how data quality strengthens customer data collection
Accueil The truthfulness and accuracy of customer contact data is a prerequisite in banking and insurance. It all starts with data entry! Real-time data quality makes this step more reliable and a smooth experience for customers and representatives. The collection of banking customer data must reconcile several requirements: digital experience at the level of the […]
4 best practices for making international customer data solidly reliable
Accueil If your company operates worldwide, it must be able to rely on its customer data to offer a premium experience in all countries. Here are 4 key issues that must be addressed by data quality on the international scale. Quality of service is strategic for building customer loyalty. And this rule applies in all […]
Omnichannel journey: seamless and more reliable, in 3 data quality use cases
Accueil On a buying journey punctuated by various points of contact, digital and omnichannel departments need to offer a coherent, engaging experience from start to finish. Qualified customer data is essential to bring consumers through to the transaction. Here’s a look at 3 use cases for Data Quality in the omnichannel journey. Getting information about a […]
